Nutella is sharing the love with families this holiday season by teaming up with holiday programming force, Hallmark Channel, to foster connections through baking. As part of this partnership, Nutella will be featured in a new original movie coming to Hallmark’s Countdown to Christmas, Deck the Walls, premiering on Hallmark Channel on Friday, November 29 at 8PM/ET.
The holidays are a time to celebrate connections with loved ones and for countless families across the country that bond is celebrated through baking holiday desserts together. Nutella is taking this timeless tradition to television screens nationwide with actors Ashley Greene, Wes Brown and Danny Pellegrino, who come together to bake delectable Holiday Cutout Cookies with Nutella as a family in Deck the Walls.
“What better way to celebrate this season of togetherness than by partnering with the go-to channel for holiday movies, Hallmark, to inspire families to bond in the kitchen with a delicious new recipe,” said Noah Szporn, Senior Vice President of Spreads, Ferrero North America. “I can’t wait to tune into the premiere and bake with my own family and hope many do the same to create special memories at home with Nutella.”
“We’re excited to have Nutella be a part of one of our newest movies and give our viewers a new way to share the love with one another through a recipe we think families will enjoy,” said Ed Georger, EVP of Ad Sales, Hallmark Media.
In addition to Nutella’s partnership with Hallmark, the brand is hosting a Nutella Holiday Recipe “Guess the Movie” Trivia on Instagram. Beginning Monday, November 18, Nutella will release a series of new recipes on its social channels and encourage consumers to connect the festive recipe with an iconic holiday movie. Some fans who guess correctly may even receive a surprise from the brand.
