As fans start planning their fall wardrobes around football Saturdays, campus weekends and spirited tailgates, James Avery Artisan Jewelry is giving school pride a more personal place in the game day lineup.
The Texas-based jewelry brand is expanding its officially licensed College Collection with five new schools and a colorful new Enamel Connected Hearts line designed to make fan style feel a little more polished, meaningful and easy to wear long after the final score.
Launching Aug. 4, the expansion adds Texas Southern University, University of North Texas, Sam Houston State University, University of Georgia and Georgia Tech to James Avery’s growing College Collection. The new schools join an assortment of sterling silver and enamel designs created for students, alumni, parents and lifelong fans who want to celebrate their campus connection in a way that feels true to their everyday style.
The launch also introduces the Enamel Connected Hearts line, a fresh take on one of James Avery’s guest-favorite motifs. Available in hoop earrings, rings and charms, the new pieces feature officially licensed enamel colors inspired by each university, designed to be mixed, matched and layered into game day looks, charm stacks and everyday jewelry rotations.
“College is where some of life’s most meaningful memories begin,” said Karina Dolgin, chief product and revenue officer, James Avery. “With this expansion, we wanted to give guests more ways to celebrate those experiences through designs that feel current, personal and easy to style.”
From enamel hoops paired with a team-color dress to a heart charm added to a well-loved bracelet, the new Connected Hearts styles bring a more wearable approach to fan fashion. The collection is designed for tailgates, alumni weekends, campus visits and everyday moments when guests want to carry their school spirit with them.
The expansion builds on the momentum of James Avery’s College Collection, which launched earlier this year with officially licensed designs for 19 universities. Charms, pendants, rings, money clips and colorful enamel styles give meaningful ways to celebrate college milestones ranging from acceptance and move-in day to graduation, alumni keepsakes and game day accessories.
The College Collection expansion will be available beginning Aug. 4 in James Avery stores and online at James Avery official website.
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