April 20, 2024
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James Avery Launches New Designs and Family Tradition This Mother’s Day

James-Avery-Artisan-Jewelry-Mothers-Day-2024-New-Designs
James-Avery-Artisan-Jewelry-Mothers-Day-2024-New-Designs

James Avery Artisan Jewelry is celebrating the launch of its Mother’s Day Collection during its 70th year by featuring Lindsey Avery Tognietti, James Avery’s granddaughter, in its new campaign. Lindsey Avery Tognietti is the family-owned company’s director of customer service and marketing communication, carrying on the family legacy with the Texas-based company.

The new Mother’s Day Collection features more than 40 hand-crafted designs including charms, rings, gemstone necklaces, artful statement pieces and the company’s second Dr PepperÒ Charm.

“This Mother’s Day, we are bringing forward new designs that celebrate all of the mothers and mother figures in our lives,” said Sarah Herr, vice president of merchandising and design. “Our Designers were inspired by the beautiful nature surrounding us in the Hill Country as well as by the people they love, and we’re happy to share this with our customers.”

One new design is a sweet ode to the company’s Texas roots – the Country Mom Charm. Available in sterling silver and 14K gold, the charm features a pair of cowboy boots in motion along with dancing florals. For a pop of colour, the Enamel Floral Mom Charm will brighten her life as much as she brightens yours with hand-enamelled flowers beneath Mom in the script. Both designs, like many others in the new collection, are engravable. Add a special date, sweet symbol, initials or one of her favourite sayings to personalize her gift.

To shop the newest designs, find your local James Avery retail store, nearest Von Maur or Dillard’s store, or shop online at JamesAvery[dot]com.

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