James Avery Artisan Jewelry, a family-owned jewelry retailer that designs and crafts 90% of its jewelry in Texas, has expanded into Arizona with the opening of two new stores at Arrowhead Towne Center in Glendale and Chandler Fashion Center in Chandler. These new locations mark the expansion of the company into six states bringing the total number of stores to 135.
Since 1954, customers in Texas have turned to James Avery to celebrate life’s most meaningful moments — from everyday joys to major milestones. Known especially for its charm collections, the brand offers more than 600 charm designs in sterling silver, 14K gold and mixed metals like bronze and sterling silver.
“Opening dedicated James Avery stores in Arizona is an exciting milestone,” said Karina Dolgin, chief product and revenue officer. “We’re deepening that connection by bringing Arizona customers the full in-store experience James Avery is known for — personal service, craftsmanship, and meaningful design.”
Both store openings coincide with James Avery’s Charm Event — the retailer’s signature annual event. During which, customers receive a complimentary charm holder (up to a USD 79 value) with the purchase of two charms. It’s an invitation to start or expand a charm collection with pieces that tell personal stories. The event runs July 7 through Aug. 4. And, both locations will host grand opening celebrations on Saturday July 12, featuring gift card giveaways and a special gift with purchase for the first 100 guests at each store.
The new location has already generated excitement within the local community. Instagram influencers, including Ana Valdez (@anachromatic), Karen Genis (@callherkarenbby), Destiny Alfonso (@justdestinymag), Olivia Haynes (@ontrendwitholivia), Brooke Scheurn (@brookescheurn) and Kristen and Bryan Mortensen (@upperwestsidephx) visited the store for a special preview to start their charm collections. They provided their followers with an exclusive first look at the space and the personalized experience that characterizes James Avery.
“We’re excited to welcome Arizonans into our store during the Charm Event to find designs that reflect the memories and values they hold dear,” said Taylor Jekel, store manager at Arrowhead Towne Center. “When I learned that James Avery was opening a store, I was immediately drawn to the brand values and focus on quality.”
Chandler Store Manager Traci Suchocki added, “As a lifelong member of this community, I look forward to introducing the brand to new customers looking for thoughtful gifts, seasonal looks and classic pieces that will last generations.”
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