April 20, 2024
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James Avery Artisan Jewelry Unveils New Valentine’s Day Collection


James Avery Artisan Jewelry, a family-owned jewelry retailer based in Texas announced the launch of the Valentine’s Day Collection. Whether gifting to a sister, best friend, or significant other or treating yourself, the new James Avery designs are a special way to express your feelings and create lasting moments.

“At James Avery, crafting reminders of memories and connections is at the core of all we do,” says James Avery CEO John McCullough. “The Valentine’s Day season is no exception. From delicate hearts to sweet affirmations, our jewelry is crafted to honor and celebrate love.”

The new designs feature earrings, rings, necklaces, and many colorful styles with sparkling gemstones and hand enamel by our artisans in the Texas Hill Country. Additionally, as part of the launch, the Heart Gemstone, Enamel Connected Hearts, and Furry Friends Collections are being expanded.

The Heart Gemstone Studs and the Wrapped in Love Gemstone Ring add sparkle in customer-favorite Blue Topaz, Amethyst, Garnet, and Lab-Created White Sapphire gemstones. Add a pop of color with new additions to our Enamel Connected Hearts Collection—we’ve added bold and fun hoop earrings in light pink and multicolored enamel in small and medium sizes.

“This Valentine’s Day, let your love shine through with the gifts you give or as a treat for yourself,” says Sarah Herr, Vice President of Merchandising and Design at James Avery. “Our designers were inspired by their family, friends, and pastimes that bring them joy, and with this collection, they wanted to share that beauty with our customers.”

From charms with inspiring messages to colorful charms that brighten up anyone’s style, there are many ways to say, “I love you.” The Love Will Save the Day Heart Charm, the Mija Heart Charm, and the Shining Heart Charm are all unique gifts for someone who radiates love and beauty and for whom you hold dear.


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