In a move that underscores Casio’s renewed commitment to innovation, brand evolution, and accelerated growth in the U.S. market, Casio America, Inc. recently announced the appointment of Yusuke Suzuki as its new President and CEO, effective immediately.
A seasoned global executive with more than 30 years at Casio, Mr. Suzuki brings deep operational expertise, a sharp commercial lens, and a proven track record of building markets across Europe. His appointment comes at a pivotal moment as Casio sharpens its focus across high-growth categories, including timepieces, electronic musical instruments, and education technology.
As President and CEO, Mr. Suzuki will lead all U.S. operations and set the strategic direction for the business, with an emphasis on strengthening market share, accelerating digital transformation, and reinforcing Casio’s legacy of trusted, high-quality innovation.
“It is an honor to take on this leadership role at Casio America,” said Mr. Suzuki. “The U.S. remains a cornerstone of Casio’s global growth strategy, and I’m committed to building on our momentum—investing in breakthrough product innovation, customer experience, and brand strength across every category we serve.”
Mr. Suzuki succeeds Tomoo Kato, who has led Casio America over the past three years. Mr. Kato will return to Tokyo to lead global compliance efforts and promote a culture of integrity across the Casio Group and its international subsidiaries.
Mr. Suzuki’s extensive background reflects a deep understanding of international markets and category growth levers. He began his Casio career in Tokyo in 1993, moving to Casio Europe (GmbH) in 1996, where he held senior planning roles in timepieces and digital imaging. Over the next two decades, he served as Managing Director of Casio Benelux (2012), Casio Italia (2016), and Casio UK (2019).
His 32-year tenure with the company—spanning 25 years in European markets and 7 years in Japan—positions him uniquely to lead Casio America through its next phase of growth.
Under Mr. Suzuki’s leadership, Casio America plans to elevate its presence across core categories, strengthen customer connections, and reaffirm its role as a trusted leader in innovative consumer electronics.
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