The Exceptional Women Alliance is proud to share the following announcement on behalf of Zartico, a company led by EWA Sisters and recognized as the leader in visitor behavior intelligence for destinations and place-based experiences. Zartico has announced the appointment of Sylvia Weiler as Chief Revenue Officer. In this role, Weiler will lead the company’s global revenue strategy and drive growth across destination marketing organizations (DMOs), resorts, sports, and emerging sectors within the travel and tourism industry.
A powerhouse in the travel tech space, Weiler brings more than two decades of revenue leadership and customer-centric teams at companies including Tripadvisor, Airbnb, and Sojern. Known for building customer-first teams and scaling data-driven platforms, she’s been at the forefront of transforming how the industry uses analytics, personalization, and performance marketing to drive growth and impact.
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“Zartico is doing what no one else in this space is—pairing AI, behavioral science, and real-time insights to help destinations not just measure visits, but understand them,” said Weiler. “With the launch of Zartico’s newest solution REVEAL, which delivers visitor behavioral intelligence outside of traditional dashboards, we’re empowering places to leverage true visitor behaviors to plan and optimize in the moment, not months later. I’m excited to help unlock this potential for clients across travel and entertainment.”
Weiler’s appointment comes at a pivotal time for Zartico, as the company expands beyond traditional dashboards into surfacing real-time visitor intelligence and agency-integrated solutions.
“Sylvia is a proven leader with the rare ability to combine strategic vision with operational precision,” said Sarah Lehman, CEO of Zartico. “Her depth of expertise across the travel ecosystem and her passion for innovation will be instrumental in helping more partners harness the full value of Zartico’s behavioral intelligence solutions.”
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