Perry Ellis International, a global fashion house, recently announced a licensing agreement with Fragrance Group London Ltd. and, for the SS24 season, presents a new, quintessentially British men’s Farah fragrance.
Timeless and sophisticated, Farah’s latest offering recalls the woody notes of fougère essence. The perfume opens with the inviting appeal of the freshness of bergamot accompanied by the complementary tones of ginger and pear; the base of the composition contains a subtle hint of vetiver, cypress, and dry amber, which evoke the dynamic and intriguing energy of man according to Farah. The fragrance is versatile and persistent, and the wearer goes from day to night accompanied by an unmistakable scent, for the modern man who prefers to give tradition a special touch.
Oscar Feldenkreis, CEO and President of parent company Perry Ellis International, commented: “I am delighted to partner with Fragrance Group London to continue the development and expansion into this lifestyle category with a new signature Farah fragrance. Embracing consumer feedback and making them participate in this sensory experience can only improve the identity of the Farah brand.” Farah’s perfume was selected through a test group of customers of the brand who were asked to choose their favorite proposal from a shortlist of four finalist fragrances. The winner was by far the most popular among customers in the test group, ensuring that this perfume fits Farah’s customer profile.
“We are thrilled to launch Farah’s new fragrance exclusively with Superdrug and The Perfume Shop for October 2023. True to Farah’s brand DNA and created in England by a leading British perfumer, this new fragrance is authentic and individualistic, ” said Hanna Coonagh, Fragrance Group London’s CEO.
Fragrance Group London collaborates closely with Farah Team brands to offer iconic perfumes and fragrances. From concept and development to launch, our experts work with brands to deliver products that expertly capture the personality and positioning that drives Farah’s fame and affection.
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