Truelink Capital (“Truelink”) recently announced its acquisition of Flipp Corporation (“Flipp” or the “Company”). Founded in 2008, Flipp is a leading marketing technology platform, driving value for retailers and CPGs. The company works with some of the largest retail enterprises to automate, publish, and distribute digitally-native merchandising content. Over the last several years, Flipp has built an expansive distribution platform, reaching over 100 million households. Flipp is rapidly building the future of digital merchandising, empowering retailers and CPGs to shape shopper demand at scale.
“Today is an exciting day in the history of Flipp,” stated Michael Silverman, Flipp CEO. “Truelink is an accomplished partner and we feel humbled by the partnership. Looking forward, we see considerable opportunity and we plan to leverage this investment to drive greater innovation and accelerated growth. Our retail and CPG partners rely on Flipp to provide unparalleled digital distribution tools and we are devoted to ensuring we continue to deliver innovative solutions at a blistering pace. Our proprietary distribution platform offers our customers the scale and ROI they need to drive critical objectives. Truelink has validated our place in the market and will allow us to drive forward as a market leader. We are proud to be on this journey and excited to partner with Truelink.”
Luke Myers, Founder and Managing Partner of Truelink said, “Flipp is a leading digital marketing platform connecting retailers and CPG manufacturers to tens of millions of high intent shoppers through their comprehensive marketplace. Over their history, Flipp has made tremendous progress building out and enhancing their ecosystem to better serve their customers, and we are thrilled to partner with the Flipp management team on their next phase of growth. We will continue to invest in the company’s existing service offerings while pursuing new avenues for growth both organically and through potential strategic acquisitions.”
This transaction marks the third acquisition for Truelink, which was launched in 2022 by Todd Golditch and Luke Myers to target companies in the industrials and tech-enabled services sectors. The firm’s senior team brings decades of experience to their portfolio company partners, an extensive history of creating value together and well-established strategies to improve processes, fuel growth and enhance earnings.
RBC Capital Markets served as the financial advisor to Truelink Capital.
Stifel served as the exclusive financial advisor to Flipp for the transaction and Stikeman Elliott served as legal advisors.
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