Zenni, one of the world’s leading online eyewear retailers, recently announced the appointment of Erica J. Scott as Chief Commercial Officer, effective September 28. In this role, Scott will lead Zenni’s commercial strategy as the company enters its next phase of growth, bringing more than 25 years of experience building and scaling global consumer brands across retail, direct-to-consumer, e-commerce and luxury.
Scott joins Zenni following an extensive career leading commercial growth and brand transformation across international markets. Most recently, she served as Global CMO of Signet Jewelers’ Milestone Brands Division, where she led commercial and marketing strategy for Kay Jewelers and People’s Jewelers.
“Erica’s track record of building and transforming consumer brands makes her an exceptional addition to Zenni’s leadership team,” said Julia Zhen, co-founder and CEO of Zenni. “As Zenni continues to evolve, Erica’s experience and perspective will be instrumental in helping us expand our reach, strengthen our brand and deliver on our mission to make high-quality eyewear accessible to even more people.”
Prior to Signet, Scott served as Global SVP, Commercial and Marketing Strategy at David Yurman, where she helped guide the luxury jewelry brand through a shift toward a more direct-to-consumer, customer-led model. Earlier in her career, she served as Global Chief Commercial Officer and Chief Marketing Officer at DK Company A/S, a Danish fashion group with a portfolio of 20 brands, where she led commercial strategy across multiple international markets. She also held leadership roles at ESCADA, ECCO and Creative Nation, developing extensive expertise across brand strategy, e-commerce, international expansion and licensing, including eyewear.
“Zenni has built an incredibly strong brand by making high-quality eyewear more accessible while continuing to push the industry forward,” said Scott. “I’m excited to join the team at such an important moment and help build on that foundation as we enter our next phase of growth. There is a tremendous opportunity to deepen our connection with consumers, expand how we show up across channels and continue delivering innovative products and experiences.”
Scott’s appointment comes as Zenni continues to expand its position in the eyewear industry, building on more than two decades of innovation in online eyewear and its commitment to making high-quality, stylish eyewear more accessible to consumers.
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