Seemplicity, provider of AI-powered remediation operations (RemOps) that turns weeks of work into clicks, recently announced the appointment of Tony Thompson as Chief Marketing Officer (CMO). Tony will be responsible for scaling Seemplicity’s go-to-market strategy, elevating its brand, and unlocking new growth through stronger channel partner alignment.
Tony brings more than 25 years of experience with B2B tech and cybersecurity brands, leading high-performance marketing functions with a business-first, data-led approach to brand building and demand generation. He most recently served as CMO of Swimlane, where he established the company as the AI security automation category leader, resulting in more than 120% growth in revenue and 800% growth in active sales pipeline, while generating qualified engagement with more than 75% of the Fortune 500.
“I’m proud to welcome Tony to our leadership team. His expertise and experience are exactly what we need to drive Seemplicity’s next phase of growth,” said Yoran Sirkis, co-founder and CEO of Seemplicity. “We’re scaling rapidly, expanding globally, and redefining how enterprises approach remediation. As we sharpen our strategy and reposition for broader market leadership, Tony’s track record in category creation, brand transformation, and demand generation will be invaluable.”
Tony has a repeatable track record of brand-building and value creation. Prior to Swimlane, he served as CMO at Kemp Technologies, where he was instrumental in repositioning the company into the pioneer of always-on application experience, resulting in nearly 100% revenue growth before its acquisition by Progress Software. Tony has also held marketing leadership roles at Silver Peak (now part of HPE), McAfee, Solidcore (acquired by McAfee), Juniper Networks (now part of HPE), SS8 Networks, and Blue Coat (now part of Broadcom).
“Tony is an amazing marketing leader with a track record of cutting through the noise and establishing brands as category leaders,” said René Bonvanie, board member at Seemplicity and former founding CMO of Palo Alto Networks. “His ability to build and execute a high-impact marketing strategy will be critical as Seemplicity scales its platform and accelerates its growth.”
Seemplicity adds marketing firepower amid a period of rapid growth and strong market momentum, building on the company’s latest introduction of AI-forward capabilities. Since launching U.S. operations in late 2022, the company has achieved 800% revenue growth and a 150% increase in customer adoption, serving thousands of large enterprises. Seemplicity processes more than 1.5 billion security findings per day, underscoring growing demand for solutions that enable cross-functional teams to collaborate and respond to threats with unprecedented efficiency.
“While a cybersecurity tug-o-war continues with large platform plays and point solutions, Seemplicity stands-out with a ‘see-and-fix things simply’ approach to plugging holes in the boat and eliminating points of exposure,” said Tony Thompson. “I’m excited to build a brand that not only performs, but leads among customers and partners. Seemplicity is ripe for market explosion with a magic combination of capable product, raving enterprise fans, and proven leadership, and I look forward to capitalizing on this to propel the next phase of growth.”
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