Crescent Hotels & Resorts recently announced the promotion of Kristi Kastrounis to Senior Vice President of Digital Marketing. The move underscores Crescent’s commitment to developing exceptional talent from within while continuing to strengthen one of hospitality’s leading commercial organizations.
In her new role, Kastrounis will lead Crescent’s corporate Marketing team and strategy across the company’s portfolio of more than 120 hotels, overseeing digital marketing, eCommerce, brand positioning, and commercial marketing initiatives to drive performance for Crescent’s owners and hotels.
Since joining Crescent, Kastrounis has played an instrumental role in advancing the company’s marketing strategy, bringing innovative thinking, collaborative leadership, and a results-driven approach that has strengthened digital performance across the portfolio.
Prior to Crescent, Kastrounis spent nearly two decades in digital marketing and hospitality eCommerce, holding leadership roles at Interstate Hotels & Resorts, Aimbridge Hospitality, and Hilton. At Hilton, she partnered with the company’s largest management companies and ownership groups on commercial performance and digital strategy while advising brand-level initiatives. Her experience provides her with a unique, comprehensive understanding of the hospitality landscape and the distinct priorities of brands, owners, and management companies.
“Kristi has an incredible competitive spirit. She understands marketing at a deep level, knows how owners think, understands the top hotel brands, and most importantly, knows how to turn that knowledge into results for our hotels and our owners,” said Dawn Gallagher, President of Crescent Hotels & Resorts. “This promotion is well earned and reflects the impact she has made across our organization. I’m excited to see her lead our Marketing team as we continue building one of hospitality’s leading commercial organizations.”
Beyond her role at Crescent, Kastrounis serves on HSMAI’s Marketing Advisory Board and volunteers with HSMAI’s Rising Leaders Council, mentoring the next generation of hospitality marketing talent alongside a select group of industry leaders.
Kastrounis’ promotion reflects Crescent’s ongoing investment in its commercial leadership team and developing leaders from within who deliver measurable value for owners, guests, and associates.
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