Tanishq, a revered jewellery brand under the Tata Group, has inaugurated its Chicago store, marking a significant milestone in its international expansion strategy.
Having previously established a presence in New Jersey and Texas, the brand’s Chicago store, situated at 4300 E New York Street, Aurora, Illinois 60504, opposite Fox Valley Mall, was formally launched on the 29th of February 2024. The launch event was given credence with the presence of distinguished figures including The Consul General of India, Chicago, Somnath Ghosh; Mayor of Aurora, IL, Richard C. Irvin; Kuruvilla Markose, CEO, Titan International Business; and Michael McCabe, Resident Director, North America, Tata Sons, Chicago.
Expressing enthusiasm about the brand’s North American expansion, Mr. Kuruvilla Markose, CEO of Titan International Business, said, “Having already captured the imagination of the discerning consumer in New Jersey and Texas, Tanishq is excited to be entering another iconic American city with a diverse customer base who can now enjoy our unrivalled offering right at their doorstep. Our stunning Chicago store plays a pivotal role in Tanishq’s global expansion, aiming to cater not only to the Indian diaspora but also to the broader American and international communities residing in the city, with an unrivalled offering of over 2,000 unique designs.”
Emphasizing Tanishq’s reputation for superior craftsmanship and product quality, he added, “Tanishq, known for blending elegance with tradition, operates on the principles of authenticity, innovation, and trust. As a Tata brand, it also upholds values of giving back by preserving and promoting the timeless craftsmanship of Indian jewellery making, and this is beautifully celebrated in-store.”
The Chicago store will also showcase a specialized and exclusive workwear collection tailored to the diverse needs of women, straddling professional and casual occasions. Additionally, unique collections such as Tales of Mystique and Rhythms of Rain showcase international and contemporary jewellery inspired by the cultural richness of Jodhpur, Rajasthan, and Kerala.
Mr Amrit Pal Singh, Business Head for Jewelry – North America, Tanishq International Business, spoke about the brand’s commitment to understanding and meeting the varied preferences of the diverse American audience. He highlighted Tanishq’s superior quality, ethical sourcing, and the personalized retail experience that remains a hallmark of the brand.
Customers can visit the physical store at 4300 E New York Street but can also explore and purchase select products through the e-commerce-enabled website.
