March 4, 2024
Louise-Brett-Terrapay-independent-Director

Taco bell® partners with Crocs for limited edition collaboration

Taco Bell x Crocs limited-edition Mellow Slide

The hottest summer slides just dropped! Taco Bell is teaming up with Crocs, the world leader in innovative casual footwear, on the first-ever Mellow Slide limited edition collaboration. The iconic brands have reimagined Crocs’ comfy Mellow Slides and added some heat so fans can be reminded to Live Más with every step.

With a simple, yet modern design, Crocs Mellow Slides boast a mood-boosting silhouette and blissful design to allow your feet to melt into the footbeds. Inspired by Taco Bell’s signature colors, black and purple, the Taco Bell x Crocs Mellow Slides feature an ombre-like fade with “Live” and “Más” imprinted separately in white within each footbed. The slides are perfect for a beach trip, park hang – or a quick trip to Taco Bell when a craving strikes.

Heidi Cooley, Chief Marketing Officer, Crocs

“This collaboration delivers on what both of our brands do best—listening to our fans and bringing their ideas to life in fun and unexpected ways,” said Heidi Cooley, Chief Marketing Officer, Crocs. “We know it doesn’t get much better than kicking back in comfort with a Cheesy Gordita Crunch, so pairing our Mellow Slide with Taco Bell is the perfect combo!”

This might not be Taco Bell’s first rodeo in the retail space, but it is the brand’s first time working with Crocs. Rewind to 2019, Taco Bell opened up a real life Taco Shop hotel gift shop in its Palm Springs limited time pop-up hotel, The Bell: A Taco Bell Hotel & Resort serving up swimwear, sunglasses, lifesize sauce packet pool floats and more gear to enjoy poolside; while offering the same items online for those to enjoy from afar.

“Like Taco Bell, Crocs is all about tapping into culture and allowing their passionate fans to express themselves,” said Taylor Montgomery, US Chief Marketing Officer. “We tapped into that link between the two brands and we’re pumped to be able to share this exclusive Taco Bell x Crocs Mellow Slide with our fans. We’re always looking for unexpected ways to give back to our Rewards Members and giving them early access to order their own pair of slides feels perfect as everyone gears up for the summer.”

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