March 4, 2024
Louise-Brett-Terrapay-independent-Director

Sam Edelman Adds New Licensing Partners and Expands Its Lifestyle Categories

Sam-Edelman-Announces-New-Licensing-Partnerships-to-Expand-Lifestyle-Categories-Photo-Business-Wire
Sam-Edelman-Announces-New-Licensing-Partnerships-to-Expand-Lifestyle-Categories-Photo-Business-Wire

Sam Edelman, the contemporary lifestyle brand behind some of the world’s most iconic footwear and a lead brand in the Caleres (NYSE: CAL) portfolio, announced its partnership with four new licensees to expand all three of its brands – Sam Edelman, Circus NY by Sam Edelman and Sam & Libby – into new lifestyle categories. New licensing partners include HB Connections (handbags), Esquire Brands (kids’ shoes), Gina Group (hosiery), and My Step Global (slippers). These licensees will join the brand’s existing portfolio of partners, S. Rothschild (dresses and outerwear), One Jeanswear Group (denim and ready-to-wear), and Randa Apparel and Accessories (belts).

“The addition of four new licensees is another growth milestone for Sam Edelman,” said Jesse Edelman, senior vice president and general manager of Sam Edelman. “We’re confident in our partners’ abilities to bring our passion for our consumer to life across four new categories.”

This fall, and in collaboration with fashion handbag company HB Connections, Sam Edelman and Sam & Libby will unveil handbags that speak directly to its sophisticated and modern consumer. This strategic partnership will deliver a collection that combines Sam Edelman’s timeless aesthetic with HB Connections’ deep expertise in designing handbags and small leather goods. Recognized not only as the industry leader in handbag craftsmanship, sourcing, and wholesale distribution, HB Connections also offers a diverse portfolio tailored to various market verticals. Their influence extends across 110 countries, where they cultivate impactful strategic partnerships for private label distribution and branded wholesale. As a global leader, HB Connections will deliver trend-on accessories at an attainable price point, while maintaining the high-quality, expert craftsmanship and luxurious details that Sam Edelman is known for.

Additionally, Sam Edelman will launch a new collection of kids’ footwear licensed by Esquire Brands, hosiery licensed by Gina Group, and slippers licensed by My Step Global. These collaborative partnerships mark a pivotal moment, as all three Sam Edelman brands continue to expand into new lifestyle offerings, ready to meet the varied fashion needs of their global audience.

Kids’ footwear and hosiery will be available this spring and slippers available this fall.

“As we step into handbags, kids’ footwear, hosiery and slippers, it allows us to better meet the demands of our diverse and evolving consumer as a complete lifestyle brand dressing her from head to toe,” added Edelman.

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