MySize, Inc. a leader in AI-driven retail solutions and omnichannel e-commerce platforms, recently announced the acquisition by its newly-formed, wholly-owned subsidiary in Spain, New Percentil, S.L., of key assets of Percentil, a leading managed marketplace for second-hand fashion, with operations across Spain, France, Germany, and Italy, following insolvency proceedings in Spain of Percentil’s former owner.
Founded to promote sustainable fashion through high-quality second-hand items, Percentil grew into a premium re-commerce player. Its managed marketplace model ensures product quality and drives higher resale values and much better buyer and seller experiences, which is expected to outperform peer platforms like Vinted and other fast fashion resellers in profitability and customer retention.
Strategy Shift with Profitability at the Core
Following the acquisition, MySize intends to reposition the platform as a premium marketplace, marking a strategic evolution focused on higher-value items and a premium re-commerce experience. This pivot reflects consumer demand for quality, authenticity, and elevated resale experiences — and supports the platform’s push toward a sustainable business model based on increased margins and long-term brand equity.
“Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one,” said Ronen Luzon, CEO of MySize, Inc. “This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning.”
A Strategic Acquisition
The deal has the potential to be a profitable investment for MySize, with a total transaction value of just approximately EUR 610,000 (approximately USD 679,000), consisting of a EUR 40,000 (approximately USD 44,500) cash payment made by one of MySize’s wholly-owned subsidiaries and the assumption of certain customer and labor liabilities and debt and social security payments in the aggregate amount of approximately EUR 570,000 (approximately USD 634,500). The acquisition was financed through existing cash reserves and does not involve the issuance of additional shares or debt. MySize expects the Percentil business unit to generate USD 1.5 million in revenues in the second half of 2025. This represents a projected 25% increase to MySize’s total revenue and a step-function improvement in group profitability.
“We believe this to be a strategically sound and financially compelling acquisition,” said Ronen Luzon, CEO of MySize, Inc. “With a minimal upfront investment, we believe that we’ve secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that’s profitable. We believe that Percentil’s integration accelerates our entry into the circular economy while strengthening the financial foundations of our group.”
Unlocking Circularity as a Service
Through this acquisition, MySize is launching a B2B resale solution (‘Circularity as a Service’) that enables brands to monetize overstock and returns by integrating with Percentil’s platform. This scalable offering enables fashion brands to resell returned, overstock, or pre-owned garments. MySize believes that initial pilots that Percentil has completed with Springfield (Tendam Group) and C&A validate the model’s demand among major retailers seeking to comply with new EU legislation requiring formal reuse plans for garments.
The monetization model is SaaS-based, providing recurring revenue streams and potential high-margin scalability. The total addressable market (TAM) for second-hand and circular fashion in Western Europe alone is estimated to exceed $25 billion by 2027, according to sources, such as ThredUp’s 2024 Resale Market Report and Statista’s projections for the European secondhand apparel market.
The addition of Percentil creates clear synergies with existing MySize portfolio companies:
– Naiz Fit provides brands with size and fit solutions to reduce returns, while enabling better sizing data to support re-commerce. Also, Naiz Fit offers a B2B SaaS platform solution to easily connect to MySize companies to unlock all their capabilities.
– Orgad, MySize’s e-commerce and logistics unit, will partner with Percentil to optimize overstock and returns, making second life retail economically and operationally viable.
In addition, MySize’s proprietary AI technology, which powers solutions like MySizeID and Naiz Fit, will be integrated into Percentil’s platform to optimize pricing, enhance product recommendations, personalize user journeys, and improve operational efficiency. This AI-driven backbone is expected to elevate customer satisfaction, reduce churn, and streamline inventory management — delivering competitive advantages across the resale funnel.
What’s Included in the Acquisition
MySize acquired select assets of Percentil’s operational structure out of bankruptcy, including:
– 17 employees, including the former CEO and CMO
– The central warehouse and its proprietary quality control and picking systems
– AI-powered pricing engine and proprietary garment assessment tools and processes
– A stock of over 120,000 quality-vetted garments ready to scale up sales
Positioned for Growth and Supported by EU Regulatory Tailwinds
This acquisition is also strategically timed to align with major upcoming European Union regulations. Under the EU Strategy for Sustainable and Circular Textiles, brands will soon be required to implement reuse, recycling, and waste-reduction frameworks as part of their environmental responsibilities. This creates a powerful tailwind for recommerce platforms like Percentil, potentially positioning it as an essential partner for fashion brands navigating regulatory compliance while meeting growing consumer demand for sustainability.
“With the EU leading global efforts in textile circularity, we see second-hand platforms evolving from niche alternatives into critical infrastructure for the fashion industry,” Luzon added. “Percentil gives us a front-row seat in this transformation.”
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