Vooglam, a culturally inspired and innovative eyewear brand known for its groundbreaking frame designs, recently unveiled a comprehensive brand refresh that positions it at the intersection of current fashion trends and mainstream style. At the heart of this refresh is the launch of seven distinct product lines and a new ambassador program, “The Style Underground.”
The new Vooglam seeks to position eyewear as the ultimate accessory for personal expression, offering a curated selection of frames inspired by iconic cultural moments and movements. Taking a dual approach, the brand translates radical and expressive style tribes from ravers to Afropunks into masterfully curated collections, while inviting members of these subcultures to join Vooglam’s global community in The Style Underground.
Each product line, from Retro Radio and Pan Africa to Cyberpunk and Rave Culture, incorporates faithfully authentic motifs, details, and vocabulary into eyewear that allows wearers to “Show Their Vision,” regardless of its intensity or discretion. Each line interprets and subverts the tropes and themes associated with a specific subculture to ensure that accuracy and innovation are paramount in every product.
Meanwhile, The Style Underground, an exclusive ambassador program, connects influencers immersed in the latest creative trends with each other and the brand around a shared passion for authentic expression. The program demonstrates Vooglam’s dedication to authenticity and representation, while offering ambassadors early access to products, exclusive events, and co-design opportunities, combating the undesirable tendency of brands to exploit creative communities without recognition. This further reflects the brand’s vision of cultivating a global community by translating subcultural authenticity into personal style.
Meeting aesthetic needs may be a top priority; however, beyond aesthetics, Vooglam has ensured that each frame is crafted with cutting-edge materials and techniques. The brand’s premium prescription lenses and functional eyewear, which include UV protection, blue light filtering, and specialized driving glasses, demonstrate that while style may be the brand’s defining virtue, functionality hasn’t been neglected.
The rebrand is now available across all Vooglam platforms , including web, mobile, and the app. New styles and collections are released monthly. Fashion enthusiasts, subculture lovers, and eyewear collectors are invited to explore the collections and join Vooglam’s mission to redefine eyewear as the ultimate accessory for fearless self-expression.
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