Luxury handbag brand in the Western industry Heritage Brand has announced the debut of its latest bag, the Fyra. With each Heritage Brand product handcrafted with intricate detail in the brand’s Oregon headquarters, the Fyra is a crossbody sling style that answers the industry’s need for a luxury hands-free bag.
“The Fyra was born out of the mainstream fashion industry’s pivot to convenience-driven, hands-free sling styles,” said Heritage Brand’s Founder and Lead Designer, Jessica Crouch. “Designed at the intersection of fashion and function, the Fyra adds some Western flair to a classic wraparound style.”
First sold at the Cowboy Channel Cowboy Christmas during the Wrangler National Finals Rodeo, the Fyra is the newest and most playful member of the Heritage Brand line-up, as a style strikingly different from designs that the brand has created in the past. Reportedly, within a week of its launch, the Fyra has been spotted on some of the industry’s biggest Western fashion influencers, along with notable celebrities including Fivel Stewart.
Heritage Brand has been handcrafting luxury leather items since 2002. They were originally developing horse tack, and the brand crafts luxury handbags with a Western essence. The brand is committed to creating American-made products that serve as unique pieces of art, as each bag is individually hand carved, painted, dyed, and adorned with genuine Swarovski crystals, cabochons, and other embellishments to complete the iconic Heritage Brand aesthetic and signature look. Heritage Brand’s leather is primarily sourced from Italy, focusing on the Tuscan tannery district of Santa Croce sull’Arno, the same district where some of the world’s largest and most iconic luxury fashion brands source their materials.
