Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMAS110BE-4A, was designed in collaboration with the Barbie brand, which was launched in 1959 as the original girl empowerment brand.
Barbie started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, Barbie continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.
The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components. The watch has a sleek monochromatic pink color scheme, accented with subtle variations across each component. The Barbie logo appears on the band loop and at the 3 o’clock position, and a heart-motif indicator adorns the inset dial at the 9 o’clock position. The band and case back also boast the famous Barbie silhouette, further projecting the Barbie worldview. The new watch also comes in special packaging inspired by Barbie™ doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new Barbie doll.
The new timepiece comes equipped with the following features:
- Shock Resistant
- 200M Water Resistant
- Double LED (Super Illuminator) Light
- 5 Daily Alarms
- 1/100-Sec Stopwatch
- Countdown Timer
The GMAS110BE-4A (USD 170) will be available for purchase on March 13th at select Retailers and the G-SHOCK Soho store.
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