May 22, 2024
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Bacardi Gifting sets itself an ambitious target of sustainability

The new limited-edition label for Bacardi-owned BOMBAY SAPPHIRE eliminates the need for a gift pack. The striking design was inspired by the gin brand's 100% sustainably sourced botanicals. (Photo: Business Wire)
The new limited-edition label for Bacardi-owned BOMBAY SAPPHIRE eliminates the need for a gift pack. The striking design was inspired by the gin brand's 100% sustainably sourced botanicals. (Photo: Business Wire)

Bacardi recently announced that it will not only eliminate disposable plastic from its gift packaging but will also reduce the number of cardboard gift boxes in some of its brands.

Four years ago, Bacardi decided to set an ambitious goal: to eliminate 100% disposable plastic from its gift range by the end of 2023. And thanks to its innovative new designs, the company has managed to eliminate almost 275 tons of disposable plastic per year.

“Everything we have achieved to date fills us with pride, but we want to go one step further,” said Rodolfo Nervi, vice president of Safety, Quality, and Sustainability at Bacardi. “We don’t just want to redesign our packaging to eliminate plastic, we also want to do everything we can to reduce our carton packaging.”

With this goal in mind, Bacardi will begin to reduce the number of cardboard gift boxes for brands such as BOMBAY SAPPHIRE® gin, DEWAR’S® White Label Blended Scotch whiskey, and MARTINI® sparkling wines. With this measure, the company’s cardboard use will be reduced by about 100 tons in just the first year.

While Bacardi continues to use paper and cardboard for some of its packaging, these are certified by the Forest Certification Endorsement Program (PEFC) or the Forest Stewardship Council® (FSC®).

“We don’t stand still. We innovate non-stop. For more than 160 years, our iconic brands have reflected the changing tastes of each new generation of consumers. Today, consumers want beverages made in the most environmentally responsible way possible and so are we,” Rodolfo stressed.

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