Armitron, the iconic American watch brand that has been adorning wrists with style and reliability since 1975, proudly celebrates its 50th anniversary with the release of the 1975 limited edition gold watch. This milestone is not just a celebration of watchmaking excellence – it is a tribute to the resilience and vision of Armitron’s founder, Eugen Gluck, a Holocaust survivor who built a company that has thrived for half a century in America. Born in Romania, Mr. Gluck endured the devastation of World War II before immigrating to New York in 1948 with his wife Jean, whom he met in Antwerp, Belgium, after Europe’s liberation. Starting with nothing, he built Armitron on the pillars of hard work, integrity, and accessibility, creating a brand that championed affordability without compromising on craftsmanship. Armitron’s 50-year legacy is a powerful reflection of his enduring spirit, one that embodies the brand’s mantra, “Love Every Second.”
To commemorate this golden anniversary, Armitron has turned back the clock, reimagining its original 1975 timepiece with a modern twist. The 50th Anniversary edition of the 1975 watch collection, available in men’s 40mm and women’s 35mm sizes, featuring a brushed gold finish symbolic of this “golden year,” serves as the crown jewel of the brand’s 50th-year celebration.
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Combining heritage with a fresh perspective, the gold-tone 1975 watch features:
- A golden hue brushed dial with exclusive 50th Anniversary markings, blending tradition with modern style.
- A refined stainless-steel case and sleek uni-link bracelet offering contemporary elegance.
- A day-date calendar on the large 40mm size.
- A date function on the smaller 35mm size.
- Updated craftsmanship honoring the timeless design while celebrating the present.
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Founded by Eugen Gluck, Armitron has revolutionized the watch industry over the past 50 years by focusing on accessibility, innovation, and style. From generation to generation, Armitron’s timepieces have become cherished heirlooms, marking life’s most significant moments with elegance and reliability. This sophisticated timepiece celebrates Armitron’s transformative journey, offering a timeless accessory for every outfit and occasion. The 50th Anniversary edition of the 1975 watch collection is available for a limited time and includes a custom commemorative box.The 1975 watch collection will also be available in additional colorways, launching later this Spring.
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“I am deeply honored to carry forward my father, Eugen Gluck’s, vision for Armitron,” said Bobbie Weichselbaum, CEO of E. Gluck Corporation. “As we celebrate 50 years, we reflect on the incredible legacy he built—a brand driven by passion, innovation, and a steadfast commitment to making quality timepieces accessible to all. My father’s unwavering dedication and values continue to inspire us, and I feel his presence in every watch we create. The 1975 watch embodies this legacy, blending the essence of our earliest designs with the modern craftsmanship that defines Armitron today. This milestone is more than a celebration of time; it’s a tribute to the cherished memories we’ve created with our customers and the moments that truly matter. At Armitron, we believe every second is worth loving, just as my father envisioned.”
As part of Armitron’s 50th anniversary celebrations, the brand is also forging meaningful partnerships with several charitable organizations throughout 2025. These collaborations align with the company’s core values and support causes that reflect the brand’s spirit of giving back to the community. The initiatives focus on four key pillars: Sustainability, Women’s Empowerment, Wellness, and Kindness.
Through these partnerships, Armitron is celebrating its legacy and looks forward to creating a lasting, positive impact for generations to come, inspiring others to love every second.
For more information about Armitron, the 1975 watch, and the brand’s 50th Anniversary celebrations, visit the official website of Armitron.
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