Timex Group has unveiled an exciting new partnership with the iconic British luxury automotive brand Aston Martin. Announced during the Timex Group’s annual Global Summit in Abu Dhabi, this collaboration marks a significant venture into the worlds of watchmaking and jewelry for both brands.
.
.
Under this new licensing agreement, Timex Group will design, manufacture, and distribute watch and jewelry collections under the Aston Martin and Aston Martin Aramco Formula One Team brands. Designed for fans who share a passion for style and performance and will include iconic features such as the Aston Martin wings, and the marque’s signature Racing Green color will be reflected throughout the collections.
.
.
“We could not be more excited to start this new journey with Aston Martin,” said Tobias Reiss-Schmidt, CEO of Timex Group. “Aston Martin has such a rich heritage that allows us to create new icons in both watches and jewelry. Aston Martin’s presence in Formula One has grown its fan base in a truly cross-sectional way, and we look forward to introducing our collections to this diverse audience.”
.
.
Stefano Saporetti, Director of Brand Diversification at Aston Martin, echoed this enthusiasm: “Starting this new license with Timex Group gives us the opportunity to pursue our brand extension strategy with a long-term vision. We sought a partner who could expand our presence in the watch and jewelry space especially for our fans around the world while sharing our core values.”
The first collections of watches and jewelry will debut in Fall 2025 and they will be available through Aston Martin’s online and offline channels, Timex Group’s global distribution network, and select authorized retailers and department stores worldwide.
.
Read Similar News:
PUMA partners with VIVID VISIONS and launches a Sustainable Fashion Collection
