GUESS Watches revisits a defining era of style with the launch of its GUESS 90s Reissue Collection, a carefully curated release of four designs originally introduced between 1990 and 1995.
Marking the debut of the GUESS Watches Archive, the collection draws on original designs to bring back the silhouettes, proportions, and signature details that made each watch distinctive, updated for today. From coin-edge bezels and vintage numeral markers to textured dials and period-inspired straps, the original design codes remain central to every piece.
For more than 40 years, GUESS Watches has translated fashion’s most influential trends and cultural moments into statement-making watches. During the 1990s, that point of view took shape through recognizable proportions, signature shapes and a passion for translating fashion trends into watch design.
Now, four of those archival designs return as an eight-piece collection, preserving the character of the originals while embracing a gender-neutral versatility that makes them feel fresh today.
“For decades, GUESS Watches has translated defining fashion moments into watch design, capturing the style codes and cultural energy of each era,” said Brett Gibson, President & Chief Commercial Officer, GUESS Watches. “The 90s Reissue Collection reintroduces some of our notable ’90s archive styles, bringing authentic vintage details and distinctive 1990s design language back to the wrist for a new generation.”
The inaugural GUESS Watches Archive release features:
BOBBY 92
First introduced in 1992, Bobby 92 returns with its distinctive 31mm round case and coin-edge bezel. Vintage numeral markers reinforce its archival character, while a croc-embossed genuine leather strap completes the authentic 90s look. The reissue is offered in gold-tone with brown leather and silver-tone with black leather.
CHRIS 95
Reissued from 1995, Chris 95 features a refined 24mm round case, textured dial and vintage Roman numerals. Available with a green genuine leather strap or an expansion-style mesh bracelet in full gold-tone or silver-tone finishes, the design captures the polished versatility of the original.
DANNY 90
Drawn from a 1990 archive design, Danny 90 pairs a 37mm round case with dual-time functionality. Vintage numeral accents reflect the decade’s distinctive approach to practical, fashion-led design, while a gold-tone case and black genuine leather strap preserve its classic character.
ALEX 90
Originally released in 1990, Alex 90 returns with the rectangular silhouette and clean geometry that defined the era’s fashion watches. A vintage-textured dial and croc-embossed genuine leather strap remain true to its archival identity. The reissue is available in gold tone with black leather and silver tone with brown leather.
Together, the four reissued designs celebrate a memorable chapter in the GUESS Watches story. Faithful in proportion and attitude, each timepiece returns with the unmistakable character of the original and renewed relevance for today.
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