iRobot Corp, one of the leaders in consumer robots, recently announced the availability of a suite of new technologically innovative Roomba vacuums and 2-in-1 vacuums and mops with advanced features, ranging from debris-compacting systems to extending and retractable dual-spinning mop pads that tackle stubborn messes.
The new robots, featuring an elevated, premium design, improved technology and an upgraded Roomba Home app offering users more intuitive control, mark the largest and most comprehensive lineup in the Company’s 35-year history.
“The launch of these robots represents more than the consistent progress of our exceptional innovation team,” said Gary Cohen, iRobot CEO. “They underscore the return of iRobot as the category creator and our leadership position that was established more than three decades ago. Last year, we reinvented our iRobot Research & Development Labs, and these robots are the result of our world class engineers’ and designers’ brilliance.”
A customer-first product naming hierarchy was created to drive portfolio clarity and distinction, making Roomba robots the easy choice for every cleaning preference. All new robots feature increased suction, improved navigation and fast mapping with ClearView™Lidar Navigation, and select models feature PrecisionVision AI Technology. In addition to improved mopping, all robots feature automatic carpet detection and avoidance and object sensing and avoidance capabilities.
The 2025 lineup, available across North America and select European markets beginning on March 18, includes the Roomba 105 Vac Robot series, featuring 70x more power-lifting suction, the Roomba 205 Dust Compactor Vac Robot and Roomba 205 Dust Compactor Combo Robot that devours dirt while the industry-leading Dust Compactor innovation packs away debris for months, the Roomba Plus 405 Combo Robot + AutoWash Dock that boasts intense suction, deep scrubbing and a maintenance-free dock, and the Roomba Plus 505 Combo Robot + AutoWash Dock, featuring PerfectEdge Technology to get deep into corners, a hands-free multi-function dock that automatically empties debris, washes and heat-dries mop pads and self-cleans when finished.
In addition to the new technology, the robots feature modern colors, materials, and finishes. According to Insun Hong, Director of Industrial Design at iRobot, “The products’ appearance is warm and approachable. They will look completely organic within everyone’s home aesthetic or décor.”
In addition to the new products, iRobot is also launching a comprehensive marketing campaign featuring new advertising and the tag line, “Roomba. Made for This”. The campaign will be featured on television, digital streaming platforms and across social media. New packaging is also part of the new Roomba look and feel. Key product features are prominently placed on the front and side panels to elevate the primary capabilities that make each robot special. The new simplified premium design which features a vibrant green color will enhance visibility at retail.
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