MyFitnessPal, one of the global nutrition and food tracking apps, announces the successful acquisition of Intent, a personalized meal planning app. MyFitnessPal’s strategic acquisition of Intent marks a significant milestone in MyFitnessPal’s mission to empower its community of over 270 million members to live healthier lives through better food choices. By integrating Intent’s technology, MyFitnessPal will offer personalized meal planning solutions tailored to meet diverse needs, further empowering members to achieve their goals.
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Powered by MyFitnessPal, Intent’s technology will deliver innovative, end-to-end meal planning tailored to members’ goals, preferences, dietary habits, and routines. It uses proprietary algorithms and machine learning to create approachable and delicious meal plans for both individuals and families. By integrating Intent’s functionalities, MyFitnessPal will be able to offer its members:
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- Personalized meal plans that align with unique health and nutrition goals, including a variety of dietary approaches like low-carb, flexitarian, Mediterranean, vegetarian, and more.
- Streamlined meal logging for a more intuitive food tracking experience.
- Automated grocery lists to simplify shopping.
- Seamless ingredient ordering makes shopping easy with add-to-cart technology at major e-retailers.
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“Figuring out what to eat to support your health goals may feel overwhelming, especially without the time or experience to plan ahead. This is why learning how to create balanced, healthy meals is so important—particularly for those just beginning their health journeys,” explains Mike Fisher, CEO of MyFitnessPal. “With Intent’s technology, we’re meeting this demand by offering delicious, balanced meal options tailored to dietary preferences, while also helping users stick to their budgets. This integration allows us to offer a unique experience where we are able to not only enhance our existing platform but also attract new users who see meal planning as a crucial step in their health journeys.”
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MyFitnessPal plans to make Meal Planner available in the spring through Premium+, an enhanced premium membership available (for prices, please check the official website of My Fitness Pal) offering easy, delicious meal planning matched to goals and budgets across the United States, United Kingdom, Ireland, Canada, Australia, and New Zealand.
The San Francisco-based Intent team, including Co-Founders Will Sun and Peter Zhang, have joined MyFitnessPal as part of the acquisition. Intent Co-Founder and CEO Will Sun says, “Intent’s mission has been to empower people to simplify their lives with customized meal plans that cater to their goals and preferences and our acquisition and future integration with MyFitnessPal feels like a natural next step in our evolution,” says Sun. “This collaboration amplifies our mission, leveraging MyFitnessPal’s incredible platform to bring personalized meal planning to millions. Together, we’re creating a comprehensive approach to their health journey.”
The free MyFitnessPal app is available for download via the App Store or Google Play, and current Intent users will have access to the Intent app until April 2026. MyFitnessPal members can upgrade to MyFitnessPal Premium (for prices, please check the official website of My Fitness Pal) to log faster and customize their experience to achieve their goals.
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