Data Culture, a global data consultancy founded in 2020 by Gabi Steele and Leah Weiss, announced yesterday (on 12 February 2025) the appointment of Brittany Bafandeh as its new Chief Executive Officer.
Bafandeh, formerly Head of Data at Narrator, a YC-backed analytics platform, brings deep expertise in data engineering, data science, and AI. She has consulted for startups and enterprises, including CBS, Codecademy, Fathom AI, and Beyond Yoga, helping companies turn complex data into actionable insights that drive business results.
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Leah Weiss, Co-Founder, shared, “Brittany is the most skilled data leader and practitioner I’ve ever worked with. She is completely aligned with the ethos of Data Culture in that she is laser-focused on delivering value for the business, not just building infrastructure. We couldn’t be more excited to have Brittany lead Data Culture in our next chapter.”
Gabi Steele, Co-Founder, added, “It’s a beautiful full circle moment for us to hand over the reins to Brittany. We’ve been collaborators, colleagues, and admirers of her work for almost a decade. There is no one better to guide our clients and partners into the AI era.”
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Why Now? Using Data Effectively Is a Must
Businesses have more data than ever but still struggle to turn it into measurable outcomes.
“Most organizations don’t need more complex infrastructure – they need better, faster, and more confident decision-making,” said Bafandeh. “That starts with great data. Data Culture has always focused on impact, and I am excited to continue that mission.”
Like data, AI comes with a lot of noise, but when used effectively, it has the power to transform businesses. Bafandeh has firsthand experience building AI-powered applications at Silicon Valley startups and understands how to focus on what truly drives impact.
Bafandeh reinforced that data must drive results. “The best companies do not just collect or report their data. They use it to drive revenue, reduce inefficiencies, and uncover opportunities. Our goal at Data Culture is to help them get there faster.”
With a background in machine learning, analytics, and consulting, Bafandeh will focus on helping businesses build a strong data foundation that fuels smarter, faster growth.
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