Tianyu Information (“Tianyu” or the “Company”), one of the world’s largest manufacturers of smart payment terminals, presented a wide range of its latest financial and communications products at the Seamless Middle East, a prestigious industry trade show that took place in Dubai on May 23-24, as the Company continues to expand its global presence.
Industry sources added that during the event, Tianyu is displaying a wide range of products at booth H78, including financial products such as financial card and point-of-sale (POS) devices, as well as communication products such as SIM cards, routers, the MiFi and the CPE. Osama Al Biqawi, VP for the MENA region of Tianyu, also delivered a keynote on “Smart Cards and Devices” at the Seamless Launchpad.
Industry sources added that Tianyu, which is listed on the Shenzhen Stock Exchange in 2011, remains committed to maintaining growth and increasing its presence in international markets. The Middle East and Africa (MEA) markets remain top priorities for Tianyu as part of its global expansion strategy, and it has already established a strong presence in the region.
Industrial sources further added that compliments to their strong technological capabilities, Tianyu has established itself as a leading player in the financial technology sector, especially with its smart payment terminals and smart cards.
In the Middle East, Tianyu has successfully expanded its business to Kuwait, Saudi Arabia, Jordan, Sudan, and other places with major customers using its smart cards and POS terminals. In Africa, Tianyu has collaborated with prominent financial institutions like KCB Bank and Co-operative Bank in Kenya , BPR Bank in Rwanda; it has implemented custom systems in Ghana , and has become a USIM supplier to major telecom operators like Maroc Telecom, Tunisie Telecom and Ethio Telecom.
Going forward, Tianyu plans to continue expanding its business partnerships in the MEA region with the support of local professionals and service centers, as the market outlook remains promising. Increasingly, consumers in the region are choosing contactless and electronic payment methods over cash. The move away from cash is primarily due to the fact that cashless payment technology continues to evolve at an incredible rate. Meanwhile, China’s Belt and Road Initiative has paved the way for a more business-friendly environment for industry in the region.
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