Moloco, a leader in operational machine learning (ML) and advertising technology, announced a global strategic partnership with Xiaomi’s International Internet Business Department. As a global leader in smartphones and smart devices, Xiaomi currently reaches over 718 million monthly active users worldwide. Collaborating to support the growth of developers in global markets, the partnership will offer more efficient advertising solutions, enabling brands to both reach a broader audience and significantly deepen user engagement. Given Xiaomi’s market leadership in 100+ countries and regions worldwide, this partnership will fully utilize its global resources to help brands more accurately reach their target audiences, enhance user engagement, and maximize advertising performance.
Through this partnership, Moloco integrates its advanced machine learning algorithms to enhance the monetization value of Xiaomi’s inventory by offering more personalized and effective ad targeting. By leveraging Xiaomi’s robust advertising and content service platforms, Moloco delivers highly targeted ad placements on GetApps, Xiaomi’s overseas app store, designed to help developers drive more app downloads. At the same time, Moloco’s advertisers are able to benefit from this partnership by gaining access to Xiaomi’s extensive global user base with high-quality ad placements.
Through its “Human x Car x Home” Smart Ecosystem strategy, Xiaomi continues to expand the boundaries of its ecosystem. Not only does Xiaomi maintain a leading position in the global smartphone market, but the company is also diversifying its portfolio by branching out into innovative products such as electric vehicles, including the Xiaomi SU7. Moloco, with its advanced machine learning capabilities, will help optimize Xiaomi’s advertising efforts to boost performance across its vast ecosystem. Moloco’s advertising platform has now been integrated with Xiaomi’s overseas app store (GetApps), in-app ads, and lock screen ads, providing advertisers with a range of high-quality advertising channels.
Since initiating a pilot partnership in 2023, Moloco has significantly improved Xiaomi’s advertising performance through advanced machine learning. Key outcomes of the collaboration include:
- Daily Spend Growth: Since the partnership began, daily ad spend has been steadily rising, reflecting the strong demand for Xiaomi’s premium advertising offering in global markets.
- Optimized Ad Formats: The main ad formats are native ads and interstitial ads, with a small share of banner ads. Through the strategic distribution of ad formats, Moloco has successfully enhanced ad conversion rates and expanded reach, providing advertisers who work with Xiaomi enhanced visibility and more effective conversion.
- Global Market Expansion: At present, the Brazilian, Indian, Turkish, and German markets collectively account for the majority of Xiaomi’s total exposure, further solidifying the company’s position as a premium advertising channel.
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Moloco and Xiaomi’s International Internet Business Department’s new strategic partnership opens new advertising opportunities for brands, enabling them to unlock further growth potential while optimizing and enhancing global advertising performance.
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Ikkjin Ahn, Moloco Co-Founder and CEO, said, “As the mobile advertising industry continues to evolve, demands for efficient monetization and the ability to target and reach the right users from advertisers continue to grow. We are thrilled to partner with Xiaomi’s International Internet Business Department and leverage Moloco’s deep expertise in machine learning and ad tech to not only enhance Xiaomi’s ad monetization capabilities but also optimize the campaign results and ROI of the advertisers who work with us. Moving forward, we will continue to expand our collaboration to drive further growth in the mobile advertising industry.”
Qiang Song, General Manager of Xiaomi International Internet Business, said, “Our partnership with Moloco has delivered significant results in ad monetization and campaign optimization. Moloco has helped enhance the competitiveness of our ad platform and is enabling advertisers to precisely reach their target users. We look forward to exploring more innovative models together in the future, further unlocking growth potential and creating greater commercial value for global brands and developers.”
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