May 22, 2024
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TVS Motor Company Expands to France via Automobile Show at Lyon


TVS Motor Company (TVSM), a leading global automobile manufacturer operating in the two and three-wheeler segment, is showcasing its product range for Europe at the Two-Wheeler Show, in Lyon, until March 10, 2024. By attending one of the main car shows in Europe, TVSM is also announcing its presence in France. The company has partnered with Emil Frey, a century-old company with an extensive distribution network and in-depth market knowledge in Europe.

TVSM is the world’s fourth-largest manufacturer of two and three-wheelers, and the third-largest in terms of market capitalization. Its products are already sold in 80 countries.

The company is showcasing the TVS Apache RR 310, TVS Apache RTR 310, TVS Ronin, its electric scooters – TVS iQube S, and TVS X, and its high-performance scooter – TVS NTORQ. Dedicated to mobility, the show will be an opportunity for visitors to discover these models already approved for Europe and will allow parties interested in marketing the brand in France to meet the French and Indian TVS teams present on site.

Speaking about the company’s participation in the show, Sharad Mohan Mishra, President, of Strategy, at TVS Motor Company, said, “Our participation marks a significant milestone. Meeting passionate people during this unmissable event strengthens our visibility in France. We invite participants to visit our pavilion and experience the engineering, quality and design prowess of TVS Motor.

Visitors are invited to the TVS Motor zone on stand 3B2 located in Hall 3.1 at the Salon du Deux Roues 2024.


  1. TVS X – the world’s most sophisticated connected electric scooter, proudly made in India. This revolutionary machine sets a new benchmark in the global electric mobility industry with exceptional design, unmatched performance and cutting-edge technological features, creating a new category.
  2. TVS iQube – TVSM’s flagship electric two-wheeler was launched in 2020. It led to the mass adoption of electric vehicle mobility in India.
  3. TVS Apache 310 Series – the fruit of the symbiotic partnership with BMW which is a testament to the power of international collaboration.
  4. TVS Ronin – an original modern-retro motorcycle that is a style statement and takes inspiration from the new generation of bikers. Its design, technology and driving experience encourage a lifestyle that leaves room for improvisation.
  5. TVS NTORQ – a premium scooter that features superior performance and sports the TVS racing imprint.


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