North Coast Brewing Company (NCBC) announces a leadership change as Vice President of Sales Chris Hudson, has left the company to pursue an exciting new opportunity. In keeping with their commitment to invest in their people, NCBC is proud to announce the promotion of Jeffrey Robinson as National Sales Director.
“We’re very fortunate to have such talented individuals within our team,” said Jennifer Owen, CEO/CFO, “While we’ll miss Chris Hudson, we’re thrilled to see Jeff Robinson step into this new role to help guide our next phase of growth.”
Robinson is taking on all management responsibilities for NCBC’s wholesale sales activities and is eager to lead the team. With a strong background in driving sales and building relationships, he is well-positioned to help the team identify and seize new growth opportunities.
“As he steps into his new role, we are confident he will continue to elevate the brand and contribute to our ongoing success,” stated Owen.
As a senior sales manager with over ten years of experience in the craft beer and beverage industry, Robinson has built strong relationships with vendors, managed distributor partnerships, and strengthened brand presence through promotions and strategic alliances.
“I’m incredibly honored to step into this new role and lead the very team I’ve had the privilege of growing alongside,” said Robinson. “Having been part of this sales team as a manager, I’ve seen firsthand the passion, dedication, and talent that drive our success. I’m excited to build on that foundation and help take our brand to the next level—together.”
Robinson earned his Bachelor of Business Administration from the University of San Diego. As dad to three active youngsters, he enjoys giving back to his community by coaching youth sports. A fan of crisp, cold beers on warm sunny days, his go-to style is a classic West Coast IPA, and he loves the citrus forward flavors of Pacific Magic IPA.
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