My/Mochi, a world’s leading maker of mochi ice cream, is introducing a sensory-first twist on its classic treat. Just in time for National Ice Cream Day on July 20, the brand is launching Mochi Ice Cream Sandwiches—mochi ice cream balls hugged by two soft cookies—inspired by the Gen Z consumer seeking multi-textured, joyful eating moments.
“Gen Z is one of the most expressive and experiential generations when it comes to food,” says Brigette Wolf, Chief Marketing Officer, My/Mochi. “We scroll through TikTok and Instagram and are constantly inspired by how they personalize their experiences—playing with texture, temperature and mood. Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day.”
The first two flavors—Strawberry Mochi Ice Cream and Sugar Cookie and Vanilla Mochi Ice Cream and Chocolate Chip Cookie—will be sold as 2.45-oz single-serve sandwiches for USD 2.99. They will launch exclusively on Gopuff, the leading instant commerce platform popular among younger shoppers, offered first to its FAM members as part of a National Ice Cream Day promotion.
Orders for frozen “Chunks, Bites and Dough” increased 220% on Gopuff year-to-date in 2025, compared to the year prior, demonstrating increased customer interest in poppable frozen treats within the already popular ice cream category on Gopuff.
“Our customers have always loved ice cream, and this year we’ve seen a significant rise in demand for single-serve frozen treats,” said Carly Bickerstaff, Vice President of Merchandising at Gopuff. “We want to be the go-to destination for discovering new and exciting products, and we know the new My/Mochi Ice Cream Sandwiches will be a huge hit. We can’t wait for our customers to try them, just in time for Ice Cream Day and the hot summer months.”
The new mochi ice cream sandwiches are part of My/Mochi’s larger strategy to stretch the possibilities of where mochi can go based on consumer trends. Since joining the company in 2023, Wolf has led an insight-driven growth agenda rooted in innovation and cultural listening. In the last few years, her team has created limited editions like Classic Pickle Mochi Ice Cream Mochi and Barbie Birthday Cake, as well as adding new texture combinations including Lemon Cheesecake and Sorbets to the portfolio.
“Coming from a background in both marketing and innovation, I know how important it is to make sure we are creating and selling products with the consumer at the center. Doing this gives us a lot more runway to bring more flavors and formats of My/Mochi to our customers and continue growing our community,” says Wolf.
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