MPM Products, the global Certified B Corporation devoted to making nutritious, protein-rich pet food, announced the appointment of Samantha Greenwood as President of its North America business.
Greenwood brings more than 25 years of experience in developing international brands to the new role. She flourished as MPM’s Global Chief Marketing Officer for more than four years, helping to steer MPM through a successful private equity sale to Partners Group from 3i Group in 2025, before she was promoted to the U.S.-based leadership position in July.
“Sam has been instrumental in shaping the growth and success of our brands globally through her role as Chief Marketing Officer,” said MPM Chief Executive Officer Julian Bambridge. “Her deep understanding of our consumers, strong connection to our brands, and proven ability to translate insight into commercial success make her uniquely qualified to lead our U.S. business.”
U.K.-based MPM stands out in the market for its unwavering focus on cats. It holds a global portfolio of leading, premium cat food brands including Applaws, Reveal, and Encore. Since its founding in 2002, MPM (short for Making Pet Food Matters) has expanded into over 50 markets worldwide, with offices in the U.K., U.S., Australia, China and Thailand.
The United States is the largest pet food market in the world, with among the highest rates of pet ownership. MPM made a significant shift to the U.S. in 2021, when it built out a team across the country and broadened its store and online footprint with strong sales through Chewy, Amazon and PetSmart and other omnichannel, e-commerce and specialty retailers.
The United States now accounts for more than 40 percent of MPM revenue, and Greenwood is focused on extending MPM’s upward trajectory. There’s plenty of room to grow.
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