memoryBlue, LLC recently announced the acquisition of Operatix, Ltd. and Operatix, Inc., a sales acceleration services provider for B2B technology companies headquartered in London, UK, with additional offices in the US and Singapore. The strategic merger unifies two market leaders in the outsourced sales development industry in order to provide a global solution to customers and further support professional growth and career opportunities for employees. Aurelien Mottier and Robert Westell, Operatix’s co-founder and CEO and COO, respectively, will be assuming meaningful leadership roles within the combined company alongside memoryBlue’s existing management team, led by Chris Corcoran and Marc Gonyea, both Managing Partners and co-founders.
Memoryblue coFounders on the acquisition
“Our merger with Operatix represents a key strategic milestone for memoryBlue,” said Chris Corcoran. “Not only does Operatix represent our first acquisition, but the transaction enables us to serve technology clients across the globe and be their go-to partner for business development efforts across North America, LATAM, the public sector, and now EMEA and APAC. This global reach is a capability we have long sought but haven’t been able to offer until now.”
“We couldn’t be more thrilled to partner with Operatix to deliver a truly differentiated global solution to customers – all while maintaining the highest delivery standards for clients and best-in-class culture and career opportunity for our people,” said Marc Gonyea. “We are uniquely positioned as a combined company to drive a high ROI for our clients’ new business development efforts given our outsourced delivery model and our differentiated, local access to key global markets – particularly for enterprise customers who require access to international growth markets.”
“We’re incredibly proud of what we’ve built at Operatix over the past decade and believe that partnering with memoryBlue is the most logical next step in our growth plan not only because of our complementary service offerings but also alignment on culture, values, and vision,” remarked Aurelien Mottier, who will serve as the President of the combined business. “I look forward to leading the combined company alongside Chris and Marc, two founders that I really admire for what they have built with memoryBlue over the last 20 years. Through our combined efforts, we’ll be offering comprehensive worldwide coverage with over 20 languages and a team of 750+ employees. Our aim is to become the go-to-partner for B2B technology companies looking to accelerate their revenue and scale their sales operation worldwide.”
About Operatix
Operatix provides outsourced sales development services to high-growth technology companies. The sales team works alongside the in-house customer sales team and is solely focused on shaping the sales funnel. Identify, connect, and qualify leads using a personalized, collaborative, multi-pronged approach that uses the latest sales technology to help generate qualified leads and increase sales. Operatix also provides channel acceleration services and outsourced marketing solutions to help generate qualified new business leads for clients.
A priority for the business immediately after closure is to implement an integrated plan that will improve service quality and provide opportunities to expand services to clients as well as provide enhanced professional opportunities to staff. has exist.
memoryBlue is a portfolio company of Avesi Partners, a leading private equity firm with $880 million of equity capital under management.
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