Lakeside Software, a leader in digital employee experience (DEX), is expanding into the DACH region, which includes Germany, Austria, and Switzerland. The company also appoints Alexander Laubert as the sales director for the new region. This strategic move demonstrates Lakeside’s commitment to meeting the growing demand for IT solutions that support employee engagement, productivity, and business growth.
Expansion in the DACH Region
“We are proud to announce our expansion into Germany, Austria, and Switzerland, among Europe’s most significant economic powerhouses,” said Lakeside Software CEO David Keil. “This strategic endeavour capitalizes on the region’s strength and emboldens our presence within Europe. Alexander’s enterprise sales experience and deep understanding of the region will undoubtedly contribute to Lakeside’s continued global growth and success.”
The DACH region is a major economic powerhouse, and Lakeside’s expansion into the region will allow the company to capitalize on the region’s strength and innovation. Lakeside is also well-positioned to help organizations in the region drive successful digital transformations and achieve their business objectives.
“I’m thrilled to be a part of Lakeside’s expansion into the DACH region,” said Laubert. “Lakeside’s industry-leading solutions optimize digital environments and deliver exceptional user experiences. With a localized approach and boots on the ground, we will provide customized solutions to drive the region’s digital transformation and business growth while providing our core offerings to this new market.”
SysTrack Platform
The Lakeside SysTrack platform captures, processes, and transforms 10,000 data points from every endpoint every 15 seconds. Its innovative technology arms decision-makers with unique, actionable insights that proactively measure, analyze, and optimize employees’ digital experience to drive business outcomes.
As director of sales, Laubert will lead a team of experienced enterprise sales professionals with deep industry and market expertise. Laubert has more than 20 years of IT sales management and consulting experience.
Recent announcements
Lakeside’s expansion into DACH is the latest announcement in a series of initiatives showcasing the company’s strategic growth and expanding the organization’s global presence. In June, Lakeside announced its new Velocity Framework, which outlines a clear path to quickly realizing proven returns from the Lakeside SysTrack platform and guides enterprises through how to successfully handle the most pressing IT challenges. The Velocity Framework offers strategies and tactics for common use cases such as software rationalization, hardware optimization, IT helpdesk ticket avoidance, and complete DEX visibility.
Read more:
Payslip leverages AI to rethink Global Payroll Management
Freshworks unveils new generative AI enhancements across product lines
WorldStrides appoints David Kirchhoff as its new CEO
Sonata Software enters into a strategic partnership with SAP Commerce
