Asertia, owned by international private equity firm Cinven, has announced plans to reorganise and define more clearly its diverse range of products and services around the globe under a new brand – Accumin.
As one of the world’s largest and most trusted real estate advisory companies with more than 40 years of experience, Accumin has one clear purpose: to empower people and businesses to grow by making the right Real Estate decisions and See Value Clearly. As part of redefining the group, Asertia combines its collective products and services under three core verticals to bring greater clarity on the group’s capabilities: Value & Advisory, Intelligence & Software, and Risk Management. In addition to the three verticals, there will also be a new division called Home, which will primarily focus on bringing greater clarity and efficiency to help consumers make better real estate decisions as buyers, sellers and owners of real estate.
Image taken from Accumin website
“Value is everywhere if you know how to look. In a world that is increasingly uncertain, our aim is to bring precision, clarity and innovation, and build trust with our clients, identifying opportunities and risks that might otherwise go unnoticed. This is an exciting phase of our present and future evolution as a combined group that demonstrates our overall capabilities in independent expertise and innovative intelligence and software solutions. Our purpose is to help our clients and their customers see value clearly, building upon our reputation as a company that clients can trust to provide them quality and independent, unbiased advice,” said James Cornell, Global CEO of Accumin.
To strengthen the company’s strategic global vision, Accumin has named experts to lead its newly defined structure:
- Maarten de Hass has recently joined as the Global Head of Value & Advisory.
Maarten has significant international Real Estate experience in multinational companies and brings with him years of working in consulting firms such as MVGM, Cushman, Deloitte and EY.
- Manuel Hurtado also recently joined as the Global Head of Intelligence.
Coming from the strategy and technology consulting firm McKinsey, Manuel has been a key leader in their data and Gen AI area and has more than a decade of international experience in data strategy, digital transformation and analytics.
Image taken from Accumin website
- Johan Drost, current CEO of Troostwijk Group, a subsidiary of Accumin, has been appointed Global Head of Risk Management.
Here Johan combines his background within banking and insurance to help build on Troostwijk’s vast products and services from risk inspection to Real estate loss assessing and valuation for insurance purposes.
Image taken from Accumin website
- Jose Rivera, current Group Head of Digital
He willlead the transversal, and newly created consumer-focused division andbecome Global Head of Accumin Home.
Image taken from Accumin website
“Our strength and our value lie in our integration of independent diverse perspectives from various countries, sectors, and disciplines, which gives us a global vision backed by local expertise, strengthening our ability to cut through complexity, providing value and clarity to our business customers and to the end consumer,” adds Cornell. “By amplifying our human perspective with intelligence and software, we give clients greater control and confidence over Real Estate related decisions, which is what will be key to helping our clients and their customers see value clearly.”
Today’s repositioning of the group under the global brand of Accumin is the beginning of a wider unification in how the company presents itself, working together whilst respecting regulation to preserve independence and data protection between its subsidiaries. While the company envisions most of its companies to ultimately rebrand as Accumin, most subsidiaries will first pass through a transition period in which they will be endorsed “by Accumin” to respect the powerful reputation that the individual companies have built in their local markets.
As the group unites as one, Accumin transforms into an ecosystem of local and global expertise, harnessing the power of the diversity of its talent supported by intelligence and software, true to its name: the combination of knowledge, or acumen, and accuracy or precision, which are central to the value proposition the company offers for clients.
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