F24 Nordics AS, a leading provider of SaaS solutions for resilience, has acquired Blue Idea ApS, a leading regional SaaS provider for service notification. The acquisition will further strengthen F24’s market position in the Nordics and make it a key player in the region for service notification.
About Blue Idea
Blue Idea is a Danish company that develops and sells software for service notification. Its solutions enable customers to inform and alert specific customers, employees, or citizens quickly and efficiently through SMS as well as other communication channels. The company’s target audience consists of community critical entities, including utility companies, municipalities, and housing associations.
With the acquisition of Blue Idea, F24 will gain a significant presence in the Nordics market for service notification. The company will also gain access to Blue Idea’s proprietary software and technology, which will help it to further develop its own solutions.
“We are very excited to welcome Blue Idea to the F24 family,” said Marius Røstad, Managing Director and Vice President Engineering at F24 Nordics AS. “This acquisition will further strengthen our market position in the Nordics and make us a key player in the region for service notification. We are confident that together we can offer our customers even better solutions and services.”
Blue Idea on the deal
“We are very excited to join F24,” said Flemming Bøgely, CEO and founder of Blue Idea ApS. “Being part of this international company will offer great opportunities for our existing customers and enable us to support them comprehensively. We are confident that together we can make a real difference in the market for service notification.”
The acquisition of Blue Idea is the latest in a series of growth initiatives for F24. In early 2023, the company acquired FramWeb, a leading provider of SaaS solutions for incident and crisis management. The acquisitions of Blue Idea and FramWeb will help F24 to further expand its market reach and offer its customers a wider range of solutions for resilience.
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