May 30, 2025

Waterless Beauty Trailblazer Olive Tree People Launches Hydroxytyrosol-Powered Hair Serum

OLIVEDA - H90 Hydroxytyrosol Hair Oil Serum

Olive Tree People adds a new hair serum powered by the most potent antioxidant to its lineup. Introducing the H90 Hydroxytyrosol Hair Oil Serum: total nourishment from root to tip that protects, soothes and revitalizes.

OLIVEDA is one of the first brands to include polyphenol hydroxytyrosol in a hair formula, utilizing its protective powers to defend against environmental aggressors, support scalp health, and harmonize the hair ecosystem. With clinical studies and ORAC (Oxygen Radical Absorbance Capacity) testing proving hydroxytyrosol as up to 1285% more powerful as an antioxidant as vitamin C, its impact on hair vibrancy could revolutionize the haircare category for good. 

Logo courtesy: PRNewswire

Hydroxytyrosol has been proven to offer protection against environmental exposure, plus regulate hair color by helping to protect its melanin. H90 Hydroxytyrosol Hair Oil Serum also blends consciously blend of bioactive plant and floral oils, different from the more commonly used filler oils used in this category (such as jojoba, coconut and almond):

  • Cold-pressed arbequina olive oil: packed with protective and hydrating compounds, smooths the hair shaft and moisturizes scalp skin.
  • Sea buckthorn oil: rich in omega fatty acids and antioxidants to support hair strength.
  • Lavender oil: soothes both scalp and spirits for a calming effect.
  • Ylang-Ylang oil: helps blood circulation in the scalp and balances oil production.

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Use H90 Hydroxytyrosol Hair Oil Serum for:

  • Adding smoothness and shine to hair
  • To soothe scalps that are excessively oily or dry
  • As a calming scalp massage to boost blood flow
  • As a revitalizing overnight deep treatment before washing

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H90 Hydroxytyrosol Hair Oil Serum

It is an innovative new addition to OLIVEDA’s dynamic hair lineup.

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H22 Hair and Scalp Treatment: 

Olive leaf elixir to strengthen and soothe sensitive scalps.

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H23 All Hair Types Shampoo: 

It nourishes and calms irritated scalps, adds silky shine and bounce to hair.

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Source

For more news:

Hairitage by Mindy unveils New Launches and a bold packaging Rebrand

Being Frenshe Enters Hair Wellness Space with Holistic Approach to Hair Care

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