Olive Tree People is not only the fastest-growing waterless beauty company in the world, but with USD 104 million in sales in its second year, it is also growing 200% faster than leading celebrity beauty brands such as Rhode by Hayley Bieber or JLo Beauty by Jennifer Lopez, and six times faster than the clean beauty brand Beautycounter.
Waterless Beauty and Olive Tree People are now more than just a trend in the US; they have grown into a true movement that will transform the entire beauty industry in the coming years. Waterless beauty is also the fastest-growing segment within the entire beauty industry and is expected to grow to USD 17.21 trillion by 2028.
With its first flagship store in the U.S., Olive Tree People is setting new standards by creating a world of experience that is unique worldwide. It brings the history of the Olive Tree People’s brands – Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty and Olive:Reconnected – to life, as well as the life-changing power of olive trees, around the legendary Olive Tree House of Oliveda founder Thomas Lommel.
Olive Tree People founder Thomas Lommel:
“We are not only Waterless Beauty, but also the first company to work with the frequencies of our wild mountain olive trees in Spain and make them accessible to everyone worldwide. “For the first time in history, our flagship store at 1335 Abbot Kinney in Venice, Los Angeles, will offer visitors a unique opportunity to step inside a 3,000-year-old mountain olive tree and experience what it feels like to be one with nature again, while simultaneously reconnecting with its unique nature and thus connecting with the infinite life force of Mother Nature.”
Another important part of the flagship store, according to Lommel, will be to make the holistic cycle that has been practiced for 21 years tangible.
“This is in order to understand that Olive Tree People – through its more than 50,000 waterless beauty consultants in the U.S. – wants to educate 168.6 million women on the difference between conventional and waterless beauty,” says Thomas. “The holistic cycle explains that we replace the 70% water found in conventional products with the power of our mountain olive tree cell elixir and the polyphenol hydroxytyrosol it contains. We replace the mostly refined oils with our bioactive Arbequina oil. Additionally, for over 21 years, we have been the largest nature conservationists in the region, protecting more than 31,000 ancient mountain olive trees – reviving them and receiving from them what we need to make waterless beauty a reality. Since 2013, we have been bringing the water that we do not process in our mountain olive trees to the people in Africa by building our own water wells on-site.”
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