Vineyard Vines, one of the iconic lifestyle brands known for its smiling pink whale logo and “Every Day Should Feel This Good” state of mind, is thrilled to announce its latest collaboration: a limited-edition capsule collection with the legendary rock band, the Grateful Dead, in celebration of the band’s 60th anniversary.
Launching May 5, the vineyard vines x Grateful Dead collection fuses the band’s iconic, free-spirited energy with vineyard vines’ classic, coastal-inspired style. The exclusive lineup features a range of apparel and accessories–including polos, short-and long-sleeve t-shirts, ties, and belts–each piece designed to reflect the shared spirit of both brands. The collection will be available for a limited time on vineyardvines[dot]com, with select styles also offered in vineyard vines retail locations.
From the start, music has been a core part of vineyard vines’ story–and few bands have influenced that journey quite like the Grateful Dead. Whether it was strumming guitars on the beach or playing gigs to keep the dream alive, brothers and Co-Founders of vineyard vines, Shep and Ian Murray, connected with the band’s adventurous spirit and laid-back energy.
“We grew up listening to the Dead and went to a bunch of shows, so as lifelong fans—and as guitarists who love playing their music—it made perfect sense to partner with the Grateful Dead,” said Shep Murray, Co-Founder of vineyard vines. “This collaboration gives us a chance to share our ‘Every Day Should Feel This Good’ products with the Dead community, a group whose spirit has always inspired us.”
“This collaboration reflects the incredible reach and diversity of the Dead Head community, and we’re grateful to pair our Whale with the power of the Dancing Bears and Steal Your Face,” added Ian Murray, Co-Founder of vineyard vines. “The Grateful Dead is an iconic American band and brand and we are proud to see both our logos and fans together. We’ve covered their songs in bands for decades, and their music has truly been the soundtrack to much of our journey.”
The collection is a vibrant celebration of the Good Life–infused with color, creativity, and meaningful design. Showcasing tie-dye, iconic Grateful Dead graphics, and vineyard vines’ signature preppy-meets-fun style, the capsule brings together two timeless styles in one standout collaboration. Whether you’ve been following the Dead for decades or are newly discovering their music, this collaboration is a wearable tribute to living in the moment and looking good while doing it.
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