Titan Brands, a leading direct-to-customer e-commerce company, recently announced the rebranding and official transition of Titan Great Outdoors to Ash & Ember. The new brand reflects the company’s ongoing commitment to providing customers easy access to premium products and experiences that enrich and simplify their lives without the premium price.
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“Spending more time at home the last several years changed how we view our outdoor spaces, highlighting the necessity to connect with nature for our overall well-being,” said Austin Speck, CEO of Titan Brands. “We wanted to create a brand that gives everyone the ability to build their dream outdoor space, encouraging them to step outside and live a more balanced life.”
The rebranding efforts at Ash & Ember encompass several vital elements, including an updated website featuring a user-centric interface, an expanded product portfolio, and a continued commitment to providing an exceptional customer experience.
![](https://brandsreviewmagazine.com/wp-content/uploads/2023/09/Ash-Ember-logo.png)
“Our products are about more than simply function — they’re an extension of our customer’s home,” said Speck. “At Ash & Ember, we provide a wide range of premium products designed to fit any space. We believe that premium products do not have to come with a premium price. Not only are our products affordable, but the high-quality construction with premium materials like Grade A teak and cast iron also means that families can pass these products down for generations to come.”