Neymar da Silva Santos Júnior, known as one of the best soccer players in the world, joins forces with Fun Brands, a Miami, Florida-based beverage company, to announce a new collaborative venture of innovative, all-natural spirit- and wine-based cocktails and zero alcohol mocktails launching in Brazil later this year.
“This is a great opportunity for me to celebrate in a new way with my fans worldwide, creating possibilities for connection beyond soccer, which is my life,” highlighted the All-star. “I want to share the flavors of Brazil that I love the most with my soccer fans at home and around the world in a different and irreverent way. The idea of also offering non-alcoholic beverages greatly attracted me to the venture.”
For Fun Brands, the moment has a special flavor. It is the unique opportunity to present the market with an innovative line of low alcohol cocktails and zero alcohol mocktails through a Brazilian brand with global reach, brought to life in partnership with Neymar Junior’s vision for beverages that speak to his lifestyle and tastes. Fun Brands develops low-sugar, low-calorie beverages with all-natural ingredients.
“The partnership with Neymar Junior will focus on the ‘Tastes of Brazil,’ a country of incredible flavors, and globalize in collaboration with a large company in this segment,” said the Founder & CEO of Fun Brands, Joe Peleg. The new beverage brand will roll out with low and no-alcohol varieties first in Brazil and thereafter in strategic global markets.
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