Ripley PR, an award-winning global public relations agency, recently announced the launch of Adventure PR, a new division created to elevate adventure travel, RV manufacturers, camping and outdoor brands, remarkable destinations and select resorts through strategic PR campaigns. By highlighting unique and memorable experiences that go far beyond the typical vacation, Adventure PR will help clients stand out in the competitive travel and tourism industries.
“Our team has already worked with a variety of exciting resorts, state tourism organizations and travel brands,” said Heather Ripley, founder and CEO of Ripley PR. “This valuable experience, combined with our personal passion for exploration, positions us to tell our clients’ stories in ways that inspire travelers and drive real results.”
By launching Adventure PR, the agency addresses challenges faced by adventure–focused companies, RV manufacturers and outdoor–lifestyle brands that struggle to break through the noise and connect with their target audiences. Adventure PR will focus on defining what makes each client unique, crafting compelling narratives, securing impactful earned media placements and capturing the imagination of travelers seeking experiences off the beaten path.
Adventure PR builds on Ripley PR’s reputation as one of the leading agencies in the home services industry. Just as many RVs serve as full-time homes or vacation getaways, the agency will apply its proven expertise in manufacturing, HVAC and plumbing to the outdoor lifestyle market. By doing so, Adventure PR will help companies that create products for RVs and other recreational vehicles strengthen their connection with customers.
“The launch of Adventure PR marks an exciting milestone for Heather and the Ripley PR team,” said Scott Woolfolk, managing partner of Bitterroot Mile Club, a luxury, ultra-exclusive riverside retreat in Montana. “From our very first project together, their responsiveness, professionalism and attention to detail stood out. The results they deliver go far beyond expectations and have proven essential in building credibility and brand recognition in the travel and hospitality industry.”
Adventure PR is the second specialty agency created by Ripley PR. Orange Orchard, launched in 2018, champions animal welfare nonprofit organizations and pet-friendly brands. Both specialty agencies operate with the same proven best practices and award–winning strategies that have earned Ripley PR recognition on Newsweek and Forbes’ lists of America’s Best PR Agencies, the Merit Awards’ PR Agency of the Year and numerous other industry honors.
“Tourism is one of the most competitive industries in the world, and it’s often difficult to reach the right audience and capture market share,” Ripley said. “We’ll help destinations showcase their strengths, share experiences that resonate, and spark curiosity among travelers worldwide.”
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