Backroads Launches New Active Adventures for Travelers in Their 30s and 40s

June 2, 2025
12:25 pm

Backroads, the global leader in active travel for all ages, announced the launch of a new trip collection for adults in their 30s and 40s. Handpicked from the company’s hundreds of iconic itineraries, these trips are tailored for a generation that sees travel as essential to well-being and seeks out meaningful, enriching experiences that fit into their busy, dynamic lifestyles.

The new 30s & 40s Trips Collection features 34 culturally immersive itineraries with over 70 departures worldwide. Guests can explore the world through heli-hiking in the Canadian Rockies, cycling through coastal Italian villages, biking and bourbon tasting across Kentucky, trekking to Machu Picchu in Peru and even more—all with Backroads’ hallmark support and hospitality.

Backroads launches new luxury active adventures for travelers in their 30s & 40s

Travelers in this stage of life are often overlooked by traditional luxury travel companies, who tend to focus on affluent retirees or cater to families with young children. Yet, this generation has discretionary income and the desire for a well-designed, immersive vacation that combines active adventure with flexibility. These trips offer fully supported, out-of-the-ordinary itineraries with expert Trip Leaders and world-class hotels and offer the opportunity to socialize with same-age peers in a small group setting.

“We’re excited to expand our core offering of Classic trips with a curated collection of trips for this age group,” said Avery Hale Smith, Chief Experience Officer of Backroads. “People in their 30s and 40s are prioritizing experiential travel and are more inclined to spend money on luxury travel experiences compared to prior generations. They’re traveling more than ever but don’t always have the time or desire to plan these adventures themselves. Our new 30s & 40s trips are the perfect way to recharge, connect and explore with a small group of peers.”