Pura, one of the home fragrance companies redefining how scent shapes our spaces, recently announced its collaboration with Calm, a leading mental health company. Together, the brands introduce the Pura x Calm Collection: a first-of-its-kind fragrance launch that integrates scent and sound to create immersive, multi-sensory wellness experiences at home.
Built on a shared mission to support emotional well-being and inspired by the emotional journey of Calm’s themes—sleep, mindfulness, and relaxation—the collaboration translates Calm’s most beloved content into fragrance—anchoring specific moods and rituals, from winding down at night to resetting during the day. Each fragrance is designed with sensory science to create a calm atmosphere, transforming ordinary moments into opportunities for restoration, focus, and stillness.
The Calm Collection was third-party tested by Citruslabs, yielding results that speak for themselves: 9 out of 10 users reported a sense of calm at home, 8 out of 10 said it transformed their space into a relaxing atmosphere, and 3 out of 4 felt calmer after each use.
“At Pura, we believe scent is one of the most powerful ways to influence how we feel in a space,” said Bruno Lima, co-founder and CEO of Pura. “Calm has built a global platform centered on better sleep and mindfulness. Together, we’ve created a collection that allows people to extend those moments beyond the app and into their everyday environments.”
The Pura x Calm Collection Includes:
Sleep Story
Calming. Soothing. Restorative.
Inspired by Calm’s beloved Blue Gold Sleep Story narrated by Stephen Fry, this fragrance captures the serene beauty of lavender fields at dusk, transforming bedtime into a ritual of rest and renewal.
Lavender | Chamomile | Soft Woods
Breathe Bubble
Clear. Centering. Restorative.
Designed to complement Calm’s iconic guided breathing exercises, this fragrance encourages mindful pauses throughout the day, helping to reduce stress and restore focus in moments of overwhelm.
Eucalyptus | Mint | Fresh Air Accord
Soundscape
Fresh. Grounding. Transportive.
Complementary to Calm’s Calm River soundscape, this scent evokes the steady rhythm of flowing water and open air, creating a sensory escape that promotes clarity, balance, and emotional reset.
Bergamot | Marine Notes | Eucalyptus
At the heart of the collaboration is an innovative feature that seamlessly integrates fragrance with Calm’s content, allowing users to experience scent and sound in sync via the Pura app. Scent intensity and duration are perfectly paired with the content to deliver a truly immersive sensory experience.
“Scent has a unique ability to shift how we feel in an instant, grounding us, calming us, and transporting us. That’s what makes our partnership with Pura so exciting,” said Joe Lawson, Head of Licensing at Calm. “We’re combining that sensory dimension with our Sleep Stories, soundscapes, and breathing exercises in a one-of-a-kind experience that helps people feel more connected to their wellness.”
Together, Pura and Calm invite consumers to rethink their homes as extensions of their well-being routines, where scent becomes a powerful, accessible tool to support better sleep, reduced stress, and greater presence.
The Pura x Calm Collection will be available at Pura official website starting June 9, 2026.
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