PepsiCo is saddling up for summer with the launch of an exclusive collaboration with renowned streetwear brand Samii Ryan. The Pepsi x Samii Ryan capsule collection is a bold fusion of Y2K nostalgia, rodeo-core fashion, and the unmistakable flavor of PEPSI Wild Cherry —dropping online on July 11, 2025.
Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories. Each piece is drenched in cherry red hues and decorated with retro PEPSI iconography, capturing a playful blend of fashion and flavor.
“Pepsi is iconic—it’s more than a drink, it’s a feeling,” said Samii Ryan, founder and designer of Samii Ryan. “Just like our brand, it’s about joy, energy, and showing up exactly as you are. We’re thrilled to top this summer with a rodeo-inspired, wild cherry twist.”
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