Kendra Scott announces the launch of the second Dolly Parton collection, a celebration of music, fashion, and female empowerment. This latest chapter in their collaboration draws inspiration from Dolly Parton’s iconic song “I Will Always Love You,” honoring her legacy through handcrafted designs infused with heartfelt symbolism and personal storytelling.
Blending the unmistakable charm of Dolly Parton with the iconic silhouettes of Kendra Scott, this limited-edition line is designed to honor the themes of the beloved song. The collection features meaningful talismans representing Dolly’s personal motifs that define and uplift her, including self-expression, creativity, and fashion.
From sculptural heart pendants to florals and delicate butterfly-inspired details, the collection is filled with layered meaning, mirroring the emotional depth of the song that inspired it. The intricate textures and thoughtfully chosen symbols invite fans to find their own stories in the pieces, celebrating themes of love, transformation, and authenticity. Each design element is carefully crafted to reflect the things Dolly loves, creating a connection between Dolly’s lyrics and the timeless elegance of the jewelry.
“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for,” said Founder and Chief Creative Officer, Kendra Scott. “Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”
Dolly Parton and Kendra Scott are united by more than their Southern roots—they are visionary entrepreneurs and philanthropists who use creativity as a force for good. Their collaboration, which was facilitated by IMG Licensing, is grounded in shared values—generosity, individuality, and a deep commitment to community. United by their love of reading and a mutual mission to improve childhood literacy, they are supporting signature initiatives—Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. Together, they aim to bring books, inspiration, and joy to children across the country, one story at a time.
The collection will include 10 styles, priced from USD 70 to USD 198, and will be available online at KendraScott.com and Kendra Scott retail stores starting June 11, 2025, at 9:00 AM CT.
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