It’s a sweet summer as Janie and Jack introduce their new collection with Milk Bar, an iconic NYC-based dessert shop. In partnership with founder, award-winning pastry chef and mom, Christina Tosi, the collection features looks inspired by Milk Bar’s signature treats.
The new 25-piece collection is a confection of decadent details—think an exclusive hand-drawn print, a dash of denim, a sprinkle of stripes and more in sizes up to 12. The sweetest part? A matching apron for adults.
“Milk Bar has always been about more than dessert: it’s about creating moments of joy,” said Christina Tosi, founder of Milk Bar. “Our new collection with Janie and Jack does just that, giving kids some sweet new ways of expressing themselves through Milk Bar’s creative and whimsical spirit.”
“We believe childhood should be sweet—and this Milk Bar collection brings that to life in the most joyful way,” said Parnell Eagle, President of Janie and Jack. “Collaborating with Christina, a mom and a creative force, made this feel personal, playful and full of heart.”
The campaign, featuring Christina Tosi, was shot at Milk Bar’s flagship bakery in NYC, featuring moments from an exclusive Milk Bar x Janie and Jack event. Ranging from USD 18.50 to USD 79, the collection will be available on June 11 at janieandjack[dot]com and in stores nationwide on June 16.
With the launch of their collection, Janie and Jack will be joining Milk Bar in supporting Cookies for Kids’ Cancer, a nonprofit funding pediatric cancer research. Customers can donate at checkout in any Janie and Jack store. Janie and Jack will be matching donations up to USD 10,000.
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