‘Tis the season to be pairing Guinness and cookies! recently, one of the iconic brewers join forces with cult-favorite bakery Last Crumb for a limited-edition cookie collection that’s meant to be shared with the people who matter most, uniting beer lovers and cookie connoisseurs for their Most Wonderful Pint of the Year.
The collection features six cookies – three baked with the signature flavor of Guinness and three Last Crumb classics crafted to pair perfectly with your pint. Every flavor was chosen to bring out the best in the iconic stout from rich toffee and nostalgic sticky pudding to playful milkshake, banana cream, peanut butter, and birthday cake. When enjoyed alongside a pint, they’re the kind of pairing that makes grown-ups believe in magic all over again.
Kicking things off with the cookies baked with the unforgettable flavor of Guinness:
- Pub Cookie: This Guinness Chocolate Chip creation combines the roasted flavor of Guinness Draught with buttery toffee and dark chocolate.
- Twist & Stout: One of the most beloved Irish pub traditions is adding fruit syrup usually black currant, to a pint for a sweetened twist. This Guinness Raspberry Cocoa Milkshake cookie takes that same twist, blending the flavor of silky smooth stout with tart, juicy fruit to create pure magic.
- Not Your Nan’s: This Guinness Sticky Toffee Pudding cookie takes notes of nostalgic toffee bliss and classic pudding and pairs it with the depth of Guinness Draught. Serve it warm, add vanilla ice cream, drizzle on the butterscotch and thank us later.
Next up, Guinness is featuring three fan-favorite Last Crumb cookie flavors that pair perfectly with a pint:
- The Barrel Roll: A banana cream pie masterpiece that captures chaotic ingenuity through velvety layered flavors of banana, white chocolate, and cream — crafted to complement the roasted depth and creamy smoothness of Guinness. A pairing built on texture as much as taste.
- Peanut Butter Guinness Time: The roasted barley in Guinness gives off a gentle nuttiness that finds its match in this peanut butter cookie. This rich, holiday-ready combination layers chocolatey notes and roasted warmth into perfect harmony.
- Midnight Snack: Soft, buttery, and sweet, this birthday cake cookie leans nostalgic — until Guinness steps in. The stout’s roasted bitterness cuts through the sugar, resets the palate, and keeps the moment going bite after bite.
For this collaboration, we’ve brought classic Guinness advertising magic back to life on a special edition tin featuring some of the brand’s most memorable characters. It’s a tribute to the artistry that made Guinness more than just a beer, but a cultural icon – and a holiday collectible to hold onto long after the cookies (and tinsel) are gone.
“We’ve always believed the best part of the holidays isn’t what’s on the table but who’s around it,” said Karissa Downer, Director, Guinness. “Partnering with Last Crumb lets us turn that idea into something everyone can share – a pint, a cookie and a holiday celebration that’s full of flavor. Together, we’ve created a new kind of holiday ritual, one that’s all about enjoying something special with your friends and family.”
The first Guinness x Last Crumb Holiday Cookie Drop lands soon — available now for pre-order at lastcrumb’s official website for USD 120, with nationwide shipping beginning November 24. Each order includes six handcrafted cookies, a collectible holiday tin, and two 16-oz Guinness glasses. To enjoy Guinness alongside the collection, visit the Guinness official website to find retailers near you. And if you miss the pre-order window, don’t worry – two more restocks are scheduled for December 2 and December 16. Turns out, good things still come to those who wait — but be sure to grab the collection while you can, because it won’t be around for long.
Derek Jaeger, Last Crumb Founder said, “This is easily one of the top collabs we’ve ever worked on. Guinness has such a great flavor profile to use as a base for cookies, we immediately knew one flavor would not do the collaboration justice. We set out to create three iconic flavors, using different ingredients that pair exceptionally with Guinness. From dark chocolate, to raspberries, to dates and toffee, we wanted to create an unique experience with each cookie. Every bite can also be accentuated with a cold Guinness, and that is exactly how we recommend the cookies be enjoyed!”
MORE WAYS TO RAISE A PINT THIS SEASON
Throughout the holidays, Guinness is finding new ways for people to share The Most Wonderful Pint of the Year.
- The Guinness Holiday Pop-Up – Guinness is making it snow in Vegas this December with a magical holiday pop-up! For two nights only on December 5th and 6th, adults (21+) can step inside the brand’s tiny pub, “The Chilly Toucan” to enjoy tiny pints that pair with tiny cookies from the Guinness x Last Crumb collection.
- Guinness Gives Back Fund – Guinness is proud to support the communities who have long supported us. This holiday season, for every virtual pint “poured” at Diageo’s Official website, Guinness will donate USD 1 — up to USD 25,000 — to support the James Beard Foundation and its mission to build a stronger, more inclusive food and beverage industry.
- Limited-Edition Holiday Can – Guinness Draught 8-packs will feature an illustrated homage to St. James’s Gate — the home of Guinness — filled with hidden nods to the people and places that make every pint special. Available nationwide for a limited time, it’s a keepsake that captures the magic of where it all began.
- “The Most Wonderful Pint of the Year” TVC – Returning to screens for another season, Guinness’s holiday ad transforms a perfectly poured pint into a glowing snow globe – capturing the warmth and connection that make it, well, the Most Wonderful Pint of the Year.
- From Baltimore to Chicago, the Guinness Open Gate Breweries are keeping the season bright with festive experiences, exclusive releases, and plenty of reasons to raise a glass together.
- Both breweries kick off on Black Friday with seasonal décor, special deals, and limited-edition beer drops. Guests can enjoy “Festive Flights” – four holiday beers paired with fresh-baked goods – plus live music and shopping featuring local vendors. Each brewery will close out the year with a Mystery Beer Release on New Year’s Eve. To explore events or purchase tickets, visit the Guinness Official website Baltimore or the Guinness Official website Chicago.
As you celebrate the season with those who matter most, Guinness is here to make every moment feel a little more special.
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