Bauducco, one of the world’s largest producers of panettone, recently announces the launch of Bauducco Chocottone, a chocolate-forward reimagining of the beloved Italian holiday sweet loaf, in the U.S. Developed as an exclusive trademark within Bauducco’s signature panettone line, the new confection combines Bauducco’s rich heritage of traditional craftsmanship with contemporary flavors designed to bring more sweetness and indulgent moments to the season.
Bauducco Chocottone is an airy, ready-to-eat holiday sweet loaf studded with real chocolate chips and finished with an indulgent fudge coating that can also be used for breakfast classics like French toast. Whether it’s a weekend brunch, a celebration with friends, or a cozy breakfast with loved ones, the Bauducco Chocottone is a delicious way to share holiday joy. The new confection is available in three indulgent flavors, including:
- Chocottone Chocolate Chips: Featuring creamy chocolate chips and a fudge coating.
- Chocottone Peanut Butter: Indulgent peanut butter, creamy chocolate chips and a fudge coating.
- Chocottone Hazelnut Cream: Smooth hazelnut cream, creamy chocolate chips and a fudge coating.
“As we hold an impressive 86% share of the American panettone category, our research shows that today’s U.S. holiday consumers are increasingly seeking indulgent, chocolate-forward treats that reflect evolving tastes. Bauducco Chocottone was created to meet this desire for richer, sweeter flavors while preserving the artisanal quality that defines our Panettone; it represents a natural and strategic evolution for our brand. Bauducco Chocottone is our gateway to introducing panettone to a new generation of consumers,” said Juliana Corá Bastos, Marketing & Trade Marketing Director, Bauducco International BU.
To offer consumers a taste of Bauducco Chocottone, Bauducco is hosting events throughout New York City this holiday season. Stop by the following locations:
- Grand Central Station Holiday Fair: December 1– December 31
- Macy’s at Herald Square: December 3 – January 3
- Columbus Circle at Central Park: December 2 – December 31
For those who already cherish the panettone as part of their holiday traditions, Bauducco continues to offer its traditional BauduccoPanettone in 24oz and 2.8oz sizes and the Bauducco Pandoro in 17.5oz.
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