DEVIL-DOG Dungarees, the vintage-inspired American denim and lifestyle brand, recently announced the launch of one of its first women’s denim collections, marking a major milestone in the brand’s modern evolution. The debut women’s line officially launched recently, on March 15, and features a high-rise straight leg jean offered in three classic denim washes, along with a five-pocket camo jean in the same flattering fit.
Founded in 1948 by U.S. Army veteran Louis Rosenstock, DEVIL-DOG Dungarees was created in honor of the Marines and all members of the armed forces who served our country. In recent times, the brand is led by Louis’ grandchildren, Jeff and David Rosenstock, and is known for its heritage-driven design, durable construction, and commitment to timeless American style.
The new women’s high-rise straight leg jean stays true to DEVIL-DOG’s roots, combining authentic vintage inspiration with modern fit and comfort. Designed to be worn every day, the silhouette offers a structured yet easy feel, with thoughtful details and premium denim fabrics. The initial launch includes three versatile denim washes, along with a bold five-pocket camo option that reflects the brand’s military heritage while offering a fresh, contemporary edge.
“This launch has been a long time coming for our brand,” said David Rosenstock, Co-Owner & Vice President of DEVIL-DOG Dungarees. “Women have been asking us for denim for years, and we wanted to make sure we did it the right way, staying authentic to our history while creating a fit that feels confident, timeless, and true to DEVIL-DOG.”
The women’s denim launch represents the first step in DEVIL-DOG’s expansion into women’s apparel, with additional styles and categories planned for future seasons.
For more information about DEVIL-DOG Dungarees and the launch of the women’s denim collection, please visit the official DEVIL-DOG website.
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